{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

This weekend Google discovered the hard way that Blogger had an undiscovered bug, after a hoaxer managed to publish an announcement on the official Google Blog.

According to a post on Friday, Google had chosen to cancel its Click-to-Call programme.

The fake post read as follows:

“After concientiously considering, Google has decided not to continue with Google Click-to-call project. The project has been in the media on last days because of the notice of Google agreement with e-Bay. We finally consider click-to-call agreement with e-Bay a monopolistic aproach that would damage small companies in the CRM area.”

I read that on Saturday and it struck me as odd, for four reasons:

  1. The cancellation would have been surprising since Google had agreed a promotional deal with eBay in summer, to help raise awareness and usage of Click-to-Call.
  2. Google has its sights set on SMEs and local search. Click-to-Call should play a big part in that strategy.
  3. It’s eBay, not ‘e-Bay’.
  4. It’s approach, not ‘aproach’.

It turns out this morning that the whole thing was a wind up, by a hoaxer who had spotted a bug in Blogger, the blog platform owned by Google, which powers the company’s official blog.

Google owned up to the hoax yesterday:

“A bug in Blogger enabled an unauthorized user to make a fake post on the Google Blog last night, claiming that we’ve discontinued our AdWords click-to-call test. The bug was fixed quickly and the post removed.”

It added: “As for the click-to-call test, it is progressing on schedule, and we’re pleased with the results thus far.”

Smoke = fire? Or just a hoax? Presumably the latter.

Chris Lake

Published 9 October, 2006 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.