{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Google’s website testing and optimization tool, Website Optimizer, can be a powerful tool in an online publisher's arsenal.

It enables publishers to test the impact different content and designs have on website conversions.

While Website Optimizer isn't the only solution out there for A/B split and multivariate testing, it offers a good set of features for the price (free).

Thanks to the release of The Techie Guide to Google Website Optimizer, Website Optimizer is more accessible than ever to publishers.

The 26 page PDF guide, published by Google, provides a comprehensive overview and detailed instructions for using Website Optimizer. It covers A/B testing and multivariate testing and provides step-by-step instructions (with screenshots) for getting these set up.

It also discusses advanced topics, such as server-side variables, advanced A/B testing and traffic segmentation.

All in all, The Techie Guide to Google Website Optimizer is well worth a look. If you haven't explored the use of Website Optimizer to improve your conversions, now is a great time to get started. And if you have, the guide can help you get more out of Website Optimizer's advanced features.

Patricio Robles

Published 10 March, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2483 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.