Crayon Tips by laffy4k on FlickrLast week we invited our Twitter followers to suggest their key marketing and website optimisation tips. Our thanks to all who took part.

Here’s what you recommended, in no particular order…

@copycreator: Ask for list of what SEO your web company do as standard, plus list of sites achieving Google 1st page organic search.

@mislip: You probably won't get it perfect first time but don't stress. v2 will be better. And v3 better still. 

@mattycurry: Visit your customers. At their homes. Using their computers. Invaluable.

@sanjayvadher: SEO-friendly URLs.

@kevmilnes: Have tight KPIs to measure and don't forget that there are more factors to conversion than just what you do - price, etc.

@katproductions: Use the title tag for key phrases.

@duncanparry: First thing I suggest doing with a site design: list what annoys users and internal stakeholders about the current one.

@iancreek: Always include height & width coding on all images in email campaigns to avoid blow outs when images are suppressed.

@dericloh: Reduce the sizes of your HTML files + Scripts + Images + Style sheets in reducing download time taken by visitors.

@dericloh: Make your onsite content scannable for visitors; in bulleted points if possible.

@dericloh: Determine how your web page looks with text only and how it is interpreted by a screen reader. 

@TBD_Jason: Match the page title to the h1 as best you can. Use the same keywords in your content.

@maxymiser: Test even the smallest changes to your website, subtle changes can have a big positive effect on conversion rate!

@cxpartners: Make your site accessible. It forces you to think about how content is presented and has a great natural search benefit.

@kate_wooding: 1 - content 2 - frequency of new info 3 - technical stuff. Get help with the techie stuff, sort the first two yourself.

@RichieJones: Do some content gap analysis. Spot high trafficking keywords and ensure your website has great content to exploit them.

@CardwellCreate: Continually build content that is useful and relevant to your search terms; get the help of a copy writer.

@ZiaZ: Utilise multi-variate testing, analytics & tracking.

@kate_wooding: Think about the keywords you want to rank highly for, make sure content of site is relevant to these keywords.

@banoonoo: Don't be afraid to ask for the sale. Over and over. Calls to action everywhere! 

@supanovatrainer: Carry out a thorough traffic analysis before spending any money then focus on targeted traffic to landing page.

@rumbels: Use customer insight to design your site.

@altwigg54: Don't be blinded by the e-science of one SEO agency telling you how bad your web site is - make sure you ask a few.

@DavorGoldie: Don't put all your eggs in one basket. Look at the whole mix and remember the synergy between online and offline!

@mattycurry: Take your navigation and halve the number of options in it.

@oldmatt: If you have a phone number on your site track the calls & their results, otherwise you're creating an analytics black hole!

@NetInsight: 'Keep it simple stupid' - don't make the user have to think to use your site, make it obvious!

@tomrowlands: Be honest!

@jennbunnyboo: Personalization is pertinent. Clients want to know their voice matters, and they want tips of the industry from people in the know.

What one piece of advice would you pass on to your peers? Leave a comment below...

[Image thanks to laffy4k via Flickr]

Chris Lake

Published 16 March, 2009 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

You might be interested in

Comments (4)


Soup Media

Remember it's not just text results anymore, think about image, video, blog and news optimisation too. This can be a real competitive advantage in a increasingly competitive market

over 9 years ago


Rupert Hughes

Think about your site holistically and get your specialists to appreciate each other's disciplines.

A beautiful graphic design is no use if the interactions aren't intuitive and the content isn't crawlable; a whizzy CMS is less than perfect if it spits out non-standard HTML under meaningless URLs; and your perfectly optimised, keyword-dense text is useless if no human being would bother to read it.

over 9 years ago


Neil Whitehead

be wary of blanket adword campaigns - take time to study the stats and when selling a price matchable product focus your adwords specifically so the customer arrives at the product immediately.

over 9 years ago

Ben Potter

Ben Potter, Director at Ben Potter - business development mentor

Users first, search engines second!

over 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.