If you cry wolf too many times, people are apt to dismiss you. The mobile internet is the boy who cried wolf.

For years, many have predicted its rapid rise, and massive revenues. Yet by in large we've all been disappointed. Year after year new developments have been made but a mobile internet that's as important as many believed it would be hasn't shown up.

But things are changing and the most important foundation for a vibrant mobile internet is being laid: actual users.

Thanks to affordable smartphones and useful applications, according to comScore, the number of people who used their mobile devices to access the internet doubled from January 2008 to January 2009. In January 2009, 63.2m people accessed the mobile internet, with 22.4m of them doing so daily.

According to comScore's senior vice president of mobile, Mark Donovan, "Over the course of the past year, we have seen use of mobile Internet evolve from an occasional activity to being a daily part of people’s lives."

The most popular use of the mobile internet is to access news and information. But the use of the mobile internet to access social networks and the blogosphere is rapidly growing. That category of use jumped a whopping 427% from 2008 to 2009.

Finance, movie information, business directories and entertainment information were categories also experiencing year-over-year growth of more than 100%.

As might be expected, younger users are leading the way. The mobile internet is proving extremely popular with males 18-34 and females 18-24.

The key takeaway from comScore's date is that while the mobile internet still has a long way to go before it reaches the epic proportions that have been predicted, it's now building the userbase that's required to get there.

Photo credit: whatleydude via Flickr.

Patricio Robles

Published 16 March, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2642 more posts from this author

You might be interested in

Comments (1)



I think at one point a few years ago when mobile interent tried to take off, it wasn't any good. You could go to minmal sites on your phone and it took forever to load. Now we have things like the Iphone and the Blackberry, they just use normal browsers, and you can browse an internet site just as easy as your mac or PC. My partner has an iPhone, and it is so easy, i think he might be addicted to it! He spends way to much at the itunes store!!

I am just waiting for the internet to be available anywhere and anywhere wirelessly. Now that would be good. It be like paying an 'internet license' like you do a TV license, so everyone can get it anytime.

over 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.