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mobile spam

US Senators Olympia Snowe (R-Maine) and Bill Nelson (D-FL) want to make unsolicited commercial text messages illegal. They have introduced legislation they're calling the m-SPAM Act of 2009 to put the brakes on mobile spam.

The proposed legislation would strengthen the powers given to the Federal Communications Commission (FCC) and Federal Trade Commission (FTC) to curb unwanted text messages. Additionally, it would flat out prohibit sending text messages to mobile numbers on the Do-Not-Call registry.

Senators Snowe and Nelson have taken pains to point out that mobile spam is more than just annoying. Most mobile plans charge the user a 10 to 20 cent fee for receiving any text message. Additionally, mobile spam is a channel through which viruses and malicious programs can be transmitted to mobile devices.

Wireless users in the U.S. received more than 1.1 million spam text messages in 2007, up 38 percent from 2006 levels.

Rebecca Lieb

Published 6 April, 2009 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

Follow me on Twitter, or connect with me on Facebook.

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Comments (5)

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emilio

yes , Moble spam is increasing a lot and I think government whould take proper steps to handle them

over 7 years ago

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Kim Dushinski

I'm not usually one to want legislation to solve problems, but mobile spam is something that must be stopped. Hopefully consumers and the senators will understand that all mobile marketing is not spam.

Done properly, mobile marketing offers a great value to consumers by putting them in touch with businesses they want to hear from.

over 7 years ago

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Eric

Mobile spam was outlawed in the UK a couple of years ago.  A good idea too. 

over 7 years ago

Avatar-blank-50x50

Kim Dushinski

I'm not usually one to want legislation to solve problems, but mobile spam is something that must be stopped. Hopefully consumers and the senators will understand that all mobile marketing is not spam.

Done properly, mobile marketing offers a great value to consumers by putting them in touch with businesses they want to hear from.

over 7 years ago

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Eric

I agree, Kim. Mobile spam and mobile marketing are very different - the key being, as you said, messages from businesses consumers "want to hear from".

It's "opt-in" in the UK.

over 7 years ago

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