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huluHulu broke into the top-three most watched video sites in March, with 380 million videos viewed, thus capturing 2.6 percent of the U.S. market.

comScore Video Metrix finds users in the USA viewed 14.5 billion videos online in March,  an 11 percent increase over February.

Google sites remain the top video destinations in the country, with 5.9 billion videos viewed (40.9 percent market share). In March, YouTube accounted for over 99 percent of all Google video viewed.

Google also again soared over 100 million online video viewers, a threshold it crossed last December. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million), and Hulu (41.6 million).

Top U.S. Online Video Properties* by Videos Viewed

March 2009

Total U.S. – Home/Work/University Locations

Property

Videos

 (000)

Share (%) of

Videos

Total Internet

14,468,345

100.0

Google Sites

5,919,530

40.9

Fox Interactive Media

437,098

3.0

Hulu

380,102

2.6

Yahoo! Sites

334,724

2.3

Microsoft Sites

288,239

2.0

Viacom Digital

277,753

1.9

CBS Interactive

191,686

1.3

Turner Network

167,323

1.2

Disney Online

125,248

0.9

AOL LLC

105,237

0.7

Rebecca Lieb

Published 28 April, 2009 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

Follow me on Twitter, or connect with me on Facebook.

160 more posts from this author

Comments (1)

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Atul Chatterjee

Hi Rebecca. Again what you have written is very interesting. Besides entertainment one would like to know other applications of on demand video.

Even well constructed sample surveys to yeild the information would be helpful.

about 7 years ago

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