{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

As part of the social web movement, marketers are increasingly becoming publishers. There are few who are pouring as much into multimedia (i.e. video) web publishing as Wisconsin USA-based Drs. Fosters Smith. 

This seasoned, catalog-based direct marketer is investing in their own staff, production facilities and syndicating widely, on the Web with www.peteducation.com, and on national cable television. 

I sat down with their online chief, Gordon MaGee to understand how the company cost-justifies and measures its continued investment in online video.

Jeff Molander is a social media speaker and analyst. As CEO of Molander & Associates Inc. he helps people build profitable businesses by challenging current marketing practices and connecting marketing tactics directly to strategic goals. Jeff can be reached at jeff_at_jeffmolander.com.

Jeff Molander

Published 7 May, 2009 by Jeff Molander

Jeff Molander is a professional speaker, publisher and accomplished entrepreneur having co-founded what is today the Google Affiliate Network. He can be reached at jeff@jeffmolander.com. He is a regular contributor to Econsultancy. 

29 more posts from this author

Comments (1)

Peter Bordes

Peter Bordes, CEO & Founder at oneQube

Jeff great video as usual. look forward to more from Mr. Molander!

almost 7 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.