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As the recession continues, so do cutbacks. So, we’ve listed 20 of the better (and free) online reputation monitoring tools in order to help you engage with the onslaught of social media. 

With social media continuing to increase in importance for online marketers, the problem arises of measuring both metric and sentiment results. While keeping a close eye on the volume of engagement is fairly important, it comes second to understanding what users are saying about your brand or products.

As such, earmarking a chunk of budget for professional monitoring companies and technology has enormous benefits, but it can be costly, especially for smaller businesses. Thankfully there are some great free tools out there to help you make sense of things.

We suggest you check out the following if you're looking for a free buzz monitoring solution:

1. Addict-o-matic – Allows you to create a custom-made page to display search results.

2. Bloglines - A web-based personal news aggregator that can be used in place of a desktop client.

3. Blogpulse – A service of Nielsen BuzzMetrics. It analyzes and reports on daily trends within the blogosphere. 

4. BoardTracker – A useful tool for scanning and tracking within forums.

5. Commentful – This service watches comments/follow-ups on Blog posts and similar content such as Flickr or Digg.

6. FriendFeed Search - Scans all FriendFeed activity. 

7. Google Alerts –Daily or real-time alerts emailed to you whenever a specific keyword (chosen by you) is mentioned.

8. HowSociable? – A simple way for you to begin measuring your brand’s visibility on the social web.

9. Icerocket – Searches a variety of online services, including Twitter, blogs, videos and MySpace.

10. Keotag – Keyword searches across the internet landscape.

11. MonitorThis – Subscribes you to up to 20 different RSS feeds through one stream. 

12. Samepoint – A conversation search engine.

13. Surchur – An interactive dashboard covering search engines and most social media sites. 

14. Technorati - Search engine and monitoring tool for user-generated media and blogs

15. Tinker - Real-time conversations from social media sources such as Twitter and Facebook.

16. TweetDeck - Not only a great way to manage your Twitter account, but the keyword search means you can see what people are saying about you.

17. Twitter Search – Twitter’s very own search tool is a great resource. Can be subscribed to as an RSS ffed. 

18. UberVU - Track and engage with user sentiment across the likes of, FriendFeed, Digg, Picasa, Twitter and Flickr.

19. wikiAlarm – Alerts you to when a Wikipedia entry has been changed. 

20. Yahoo! Sideline – A TweetDeck-esque tool from Yahoo. Monitor, search and engage with the Twittersphere. 

As always, if you think anything is missing off this list, let us know! And since this article is about FREE tools you'd have to be a real loser to add a paid product below...

Jake Hird

Published 27 May, 2009 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

126 more posts from this author

Comments (17)

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Andrew Bruce Smith

I'd add Social Mention as a good monitoring tool.  Here's what they make of Econsultancy.

And yes, it's free ;-)

over 7 years ago

Jake Hird

Jake Hird, Director of Research and Education at Econsultancy

Good call, thanks Andrew! 

over 7 years ago

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Dragos ILINCA

Thanks for the mention Jake.

I also know of a few other interesting ones, such as YackTrack (http://yacktrack.com/home) or IceRocket (http://www.icerocket.com/). The blog search on IceRocket is curated and pretty high quality.

Anyway, this is a very interesting market at this point, maybe we can have a chat about it these days.

over 7 years ago

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Gerel Orgil

I'd also recommend Tweetmeme, and slightly weird Omgili.

SocialMention has improved its metrics and turned it into something that actually makes sense for all of us.

over 7 years ago

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Tom Newbold

Hi Jake,

Great article.  Thanks.  I would add two resources to the list:

(1) BackType which is a comments search and tracking engine

(2) Newstin.com which is a multilanguage news aggregator that functions natively in 10 languages and can be combined with machine translation to track news on detailed topics from news and blog sources around the world.  Not really pure buzz tracking in that it is not focussed on keyword tracking as much as detailed granular topics but more like market/segment buzz tracking on a global basis.

Cheers,

Tom

over 7 years ago

Jake Hird

Jake Hird, Director of Research and Education at Econsultancy

@Gerel - I didn't really want to go too much overboard on the Twitter-tools for this list, but thanks for bringing Tweetmeme up! Maybe there's a seperate list of Twitter-monitoring tools that needs creating?

@Tom - Cheers; I hadn't come across these two until now. Like the simple interface of Backtype and both seem to function fairly well in their own fields.

over 7 years ago

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David Farrer

@Jake, a Twitter tools list would be excellent too. I know of most of the tools in this article but there were a couple I didn't which I am sure to find very useful, so thanks. As with Technorati I also find http://www.blogcatalog.com/ useful for searching blogs

over 7 years ago

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Richard Krueger

Jake - great list. Thanks for mentioning www.Samepoint.com. Samepoint offers a comprehensive social search feature and shows pos/neg words in our results.

over 7 years ago

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Tia Fisher

Thanks for the great list Jake, and for all the others' comments adding to it.  I'm going to be pulling these together into a 'superlist' of free listening sites in a forthcoming blog post.  Cheers, Tia

over 7 years ago

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David Farrer

@Chris thanks for the tip, this list is HUGE!

over 7 years ago

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Monika Lorincz

Hi Jake, thank you for mentioning surchur.com. Real time search is becoming crucial whether to journalists who mine the online data, surfers looking for the hottest topic or people monitoring their favorite topic on an ongoing basis. We've been serving up real time surch for over a year at surchur.com and we're only getting better with every passing month as we update according to customer feedback.

Monika Lorincz
monika at surchur.com
http://surchur.com/
Blog: http://blog.surchur.com/
Twitter: @surchur

over 7 years ago

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Jeff Walpole

Last week, Phase2 Technology released Tattler on Drupal, completely open source and free to download. It can be modified by those with Drupal skills too.

http://www.tattlerapp.com

almost 7 years ago

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Low Militray Officer

Good list! highly recommend putting a few of these together using Yahoo Pipes.

almost 7 years ago

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seeking women

Hi Jake, thank you for mentioning surchur.com. Real time search is becoming crucial whether to journalists who mine the online data, surfers looking for the hottest topic or people monitoring their favorite topic on an ongoing basis. We've been serving up real time surch for over a year at surchur.com and we're only getting better with every passing month as we update according to customer feedback.

about 6 years ago

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Leo Knight

I'd definitely add http://localchirps.com  It's an AWESOME service for monitoring the scuttlebutt in a geographic area...can also be used to monitor your reputation!

The dude who created it also created http://productchirps.com for tracking the chatter around a specific product.  Gives you the Good, Bad, and Ugly about a product!

FYI: I'm not connected to this product in anyway except for knowing this guy and his work!

almost 6 years ago

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MyLok

There is soo many different tools nowadays that it is impossible to try even half of them.

about 5 years ago

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SEO Company in Gurgaon

Teotia Technology is a professional SEO Company and it is offering SEO Services, SMO Services,PPC services local listing in very affordable price. You will Get top keyword ranking for your website and growth your business possibility.

over 4 years ago

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