Econsultancy's CMS Survey Report (just published in association with Squiz) highlights that firms are typically focusing their budgets on implementing CMS rather than licensing, with 45% of organisations planning to spend more on CMS implementation over the next year compared to 26% who will spend more on licences.

It seems that many companies are finally getting the message that using software successfully (whether it's CMS, web analytics technology or bid management platforms) is about aligning set-up and implementation with business requirements and investing in people power and processes as well as throwing cash at technology.   

The better news for traditional CMS vendors is that companies are still investing heavily in their content management systems. A third of companies (35%) are spending at least £10,000 a year on their CMS licence, and for larger companies (with more than 1,000 employees), this increases to 70%. 

Almost half (48%) of companies with more than 1,000 employees are spending more than £50,000 annually and 5% of these larger organisations are paying more than £1m per year on their CMS licensing. 

The CMS Survey Report 2009 is based on a survey of more than 800 respondents, which took the form of an online survey in March and April 2009. Respondents included both client-side (in-house) organisations currently using a CMS and supply-side respondents (i.e. those working for CMS vendors or for third parties implementing CMS).

CMS Survey - Econsultancy 2009

Given the global recession, and a greater focus on demonstrating tangible ROI, it's unsurprising that companies are looking to get more value from their CMS. Ben Wales, General Manager for Squiz UK, said:

“When budgets are being slashed, the focus rightly shifts to getting value for money. Recessions have a habit of doing this. Customers examine their costs harder and ask the kind of questions that really ought to have been raised before.

“Over the past couple of years we've seen more and more software development being outsourced in more sustainable ways, making it more cost-effective and flexible to ramp development efforts up or down.”

The report findings also show that ease of use is thought to be the most important criterion for assessing a CMS, according to almost half of companies (49%) surveyed. However, only 18% of companies rate their current CMS as "excellent" for ease of use, demonstrating the generally low levels of satisfaction with current content management systems. 

Some 41% of companies say that their current CMS was either just "okay" or "poor" for ease of use, whilst nearly half (49%) say that the biggest reason for an unsuccessful CMS implementation is down to their CMS being too difficult to use.  

The lack of support for Web 2.0 functionality is another bugbear, as nearly half of responding companies (47%) said that this was the biggest downside of their current CMS. Support for blogging in particular was frequently mentioned, and it is likely 'Web 2.0' support will become even more crucial as companies continue to integrate social features into the main website.

Three-quarters (75%) of respondents believe that personalisation is important for a web content management strategy, while a significant proportion also deem blogging (61%), social networking (48%), viral marketing (32%), micro-blogging (27%) and social news sites (26%) to be important. 

There are plenty more charts, statistics and market data in the first Econsultancy /  CMS Survey Report. Download your copy or a free sample here:

Aliya Zaidi

Published 1 June, 2009 by Aliya Zaidi

Aliya Zaidi is Research Manager at Econsultancy. Follow her on Twitter or connect via LinkedIn or Google+.

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Comments (4)



The funny thing is, I put a large project out to tender a while ago and several companies submitted responses, including squiz. Their 100+ page response boldly diplayed:


However, their entire bid was the most expensive of the lot. And that's just for the upfront services. Imagine how much it would cost ongoing...

As the old saying goes, free is only free if your time is, and Squiz's time most certainly isn't free.

about 9 years ago


Imogen Levy

Show me a company whose time is free! I have also just undergone a major CMS implementation and out of all the companies 'interviewed' for the project, we decided to go with Squiz. Ok, so not the cheapest, but show me an open-source CMS that is more feature rich than MySource Matrix. The support, training, and outstanding professionalism from the team make this a worth-while tool for anyone considering changing CMS's. Not only do I envisage a long shelf life for this CMS, but the on-going costs will significantly reduce the better we get to know the product and by doing more and more in-house, licence fees on the other hand certainly wouldn't!

about 9 years ago



I've been looking in to Squiz and MySource Matrix for some time now. We're about to go to tender so I can't tell you about the project yet but this is what I've found:

MySource Matrix

- Great product. But it is massive. You need to have some pretty serious requirements or you'd be better of with a smaller product.

- The documentation is great (see The forum is large and very responsive ( There are some young but very interesting community sites springing up, and

- We've downloaded and installed the GPL version. Our testing shows it to be a stable and mature product which meets our load testing requirements. We understand it has a heap of integration tools but unfortunately we need the Squiz Supported Version of the product to get our hands on them.


- To be fair to Squiz, they've never professed to be cheap. They've always pitched their services to us based on replacing our current, licensed system with like for like contracts and support services. Take a look at their MD's blog ( He even talks about the value of OSS isn't just price... This is attractive for us as the main problem we have is are political - some people still unfairly perceive Open Source Software as risky...

- If we want to get our hands dirty, we can probably get by using the resources I mnetioned above. But we don't have the time to run the whoe project so we'll probably use a mixture of our resources and Squiz's.

So the whole proposition is looking good for us. But I'll post again when our project's finished ;)

about 9 years ago



Keep this going please, great job!

over 5 years ago

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