Slideshare is a fantastic resource for sharing presentations, so you can enjoy and learn from smart people even if you cannot attend the conferences and events they often speak at.

Some slideshows lose a lot of meaning if you dont have the author walking and talking you through them, but others are excellent, and there's a kind of brevity associated with the best presentations / slides, which helps to drill home the message.

I have recently been browsing a number of quality social media presentations on Slideshare and thought I'd collate some of the best ones for your viewing pleasure. Enjoy!

Introduction to Social Media


What The F**K is Social Media?


Social Media


Branding 2.0 & Social Media


Social Media Strategy


Social Media Measurement


Social Media ROI


Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog


Social Media Relations


How Obama Won Using Digital and Social Media

Chris Lake

Published 8 June, 2009 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

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Comments (12)

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Great overview!

Have you guys seen this social marketing strategy of Obama? It's pretty hot at



about 9 years ago


Doug Caldwell

Thanks so much for collecting the slideshare material.  I put it to stumbleupon, delicious, RT'd and posted to gazillion LinkedIn groups.  My take on social media footprints is to advance your interests and not get stuck in mouth

about 9 years ago



Great collection! Here's ours, 'Conversation':

about 9 years ago



Mixed views - sorry :( but they are quite shallow and biased on what can happen as opposed to what does happen.

It would serve this topic well, if there was deeper info on the economics of network aalysis

I think you are playing with fire by blindly pushing your brand in this "conversation market"   

There is still very little evidence to suggest that apart from chance/randomness, the select few that have seen ROI have been able to replicate what they achieved for a single campaign!

More Importantly, you are diluting market norms vs social norms.

Would you offer to pay your parents for a Sunday dinner? No!

The illusion of building loyalty is forgotten when the relationhip (business) hits hard times, the reality is, your business is in it to make a buck, and when things go sour, you do whats right for the business, not your "loyal customers" Be realistic!

doing this kind of stuff is for the long term, and its difficult shifting users/customers thoughts once you confuse them on which type of relationship you have with them - social or market. 

a final thought on "measuring" its effect:

"Not everything that counts can be counted and not everything that can be counted counts"

Albert Einstein

about 9 years ago

Edward Cowell

Edward Cowell, SEO Director at Guava UK

@digdeep "Not everything that counts can be counted and not everything that can be counted counts"

Truer words were never spoken.

almost 9 years ago


Alexandra Samuel

For those who enjoy a laugh along with their social media insight, I've got to give a shout-out to my partner, Rob Cottingham. Rob's Teh Funny had people LOLling in the aisles at Northern Voice -- while making a serious point about why Teh Funny is crucial to the power of social media. You can enjoy the giggles yourself at

almost 9 years ago


Training Connection

I so appreciated getting a look at how these presentations were designed. Thanks so much for sharing these!

almost 9 years ago

Avatar-blank-50x50 | link building services

It's an excellent article you have. Advertisment is not only pure words, but social media is easier for customers to understand what you are trying to promote.

over 8 years ago


cheap tires

Social Media is going crazy.. I just wonder when the trend will die off, Or will it?

over 8 years ago


Local SEO Company

Lol its amazing where social media is going. I've got friends who dont have a clue about seo or marketing online who are all of a sudden "Social Marketers" because they know how to setup a facebook page.

about 8 years ago


lord and taylor

Thanks for these presentations... Social media is a beast right now and not slowing down

almost 7 years ago


Yankee Candle Coupons

Damn right Social Media presence is a must for any corporation

almost 7 years ago

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