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I'm working on a new startup / brand and have been doing a lot of reading lately on branding. This morning I was truly blown away by a presentation called The Brand Gap by Marty Neumeier, which sums up the modern age of branding in 162 genius slides. I liked it so much I bought the book.

As much as I wanted to feature Marty's slideshow alone (it is arguably all you need) there are other sources of inspiration out there, and I have compiled four additional presentations - including one video from Gary Vaynerchuk - which will help focus minds on the most important factors when trying to establish a brand.

These presentations can be digested in half an hour or so, and I found them all really helpful. Remember that even if you're 80% on track, there's still 20% scope for improvement. And besides Gary V is always worth tuning into. Enjoy...

The Brand Gap Modern Brand Building Apple Brand Experience Brand Signals
and finally (put your headphones on): Gary Vaynerchuk: Building Personal Brand Within The Social Media Space

Chris Lake

Published 9 June, 2009 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (1)



Thank you for mentioning Marty Neumeier in your post. I work for Peachpit Press and thought you and your readers would like to know that he just released his very first video, INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation.

The 45-minute video presents concepts from his bestselling “whiteboard” books – THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY – plus downloadable exercises that will help you and your team work through brand innovation questions. Overall, this video expands to fill a one-day workshop (an $800 value!) for an extremely affordable price. Check it out below:


over 7 years ago

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