Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?
Sam Decker, CMO of Bazaarvoice, offers some level-headed advice to those seeking to win the participation of top brass.