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The day many iPhone developers have been waiting for has arrived. Yes, I'm talking about the availability of adult content on the iPhone.

Thanks to the iPhone 3.0 OS, which includes parental controls, the App Store has its first officially sanctioned app that provides adult content.

The app with the distinction goes by the somewhat unoriginal name Hottest Girls and depending on which way your moral compass points, it's either the beginning of a great era in the App Store or the beginning of The End.

Prior to the release of the iPhone 3.0 OS, Hottest Girls displayed photos of scantily-clad women. Post-iPhone 3.0 release, it now comes with fewer articles of clothing. The app's listing in the App Store notes that "You must be at least 17 years old to download this game".

Unless some mistake has been made, expect a flood of similar apps and a new App Store gold rush. But beware: all that glitters is not gold. Apple has a very fine line to walk. The mere presence of a parental controls system isn't going to prevent criticism from being leveled at Apple.

The question for Apple is how far it's willing to go. Adult content on the iPhone would almost certainly be a significant profit center but if Apple goes too far and the App Store becomes seen as the virtual equivalent of a filth peddler, all bets are off.

Patricio Robles

Published 25 June, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (5)

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Matt

I'm sure this will bring about some comments in itself, but the adult industry has been one of the major drivers of the success of a lot of technology (in terms of consumer adoption); video, DVD and using the internet to watch video spring to mind. Because of all the regulation and the divisive nature of its content, they have to think outside the box to stay alive which encourages innovation. I wouldn't be surprised if the same happens with iPhone apps (if Apple allow it).

about 7 years ago

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Alex Hardy

I don't care if stuff like this exists in the app store, but even as an over-18 "grown up" I think you should still have to specifically opt in to see this stuff - a level above the normal unrestricted access.

I don't want to feel like I'm perusing the newsagent's top shelf while I'm looking for a new iPhone game.

about 7 years ago

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Gerry White

Frankly, whats the point - I mean an abundance of adult iphone sites have appeared, I guess some people need it offline. I do agree with both the other posters, if I want it I will find it - however, I wouldn't want it promoted to me / my family who also use my phone. But the adult industry has driven the multimedia aspects of the web faster than anything else...

about 7 years ago

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Lee Debnam

I'm not sure we will see a flood of adult related apps hitting the app store anytime soon judging by our experience.

We have recently submitted an application to the app store for approval which after going through the new contant rating procedures was assigned a 12+ certificate.

At the time of submission the average lead time for approval was sitting at 14 days and to date we've been lucky enough to have our apps fly through without much of a delay.

That was until this one, which is now sitting at just under 1 month.

Although the content is extremely tame in nature I can't help thinking the cause for the delay here is the 12+ ceritficate and Apple aren't too keen to open the floodgates for more mature content.

Only time will tell I guess

almost 7 years ago

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kyle eaton of wells mi

People like on other blogs and adult job sites oppose it hate it I and others are a adult don't choose what's bad for me I would argue. Also world war 2 would have been piontless if people didn't have the chioces they do now. Those who blog they hate the porn industry adult jobs postings blame and say it destroys. Look are we stupid who apply I wrote a executive and asked if I could sighn a release saying if I got a std from all the job sexual ultimate bliss and how it leads to more women is worth it to me just knowing I. Did deeds so hardcore and so many saw the bliss I knew I could get a desiese going in to the porn apps. As a adult who has chioces I love unprotected 1980s style porn to do it unprotected today separates the stars from the viewer who most are not that risky

almost 6 years ago

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