{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

How fast are bloggers? According to researchers at Cornell University, it typically took bloggers two and a half hours during the 2008 US presidential campaign to pick up on stories that were broken by the mainstream media.

That conclusion was reached by using computers to analyze 1.6m websites between August and October 2008. All told, these websites published around 90m blog posts and articles.

The findings are detailed in 'Meme-tracking and the Dynamics of the News Cycle' (PDF), which is billed as "one of the largest analyses of on-line news in terms of data scale".

The study provides an interesting perspective about the state of the blogosphere. According to the researchers:

As information mostly propagates from news to blogs, we also found that in only 3.5% of the cases stories first appear dominantly in the blogosphere and subsequently percolate into the mainstream media.

Although some blogs, such as Hot Air and Talking Points Memo, were consistently faster than their blogging counterparts, on the whole, it's clear that the blogosphere is still primarily a venue for discussing the news, not breaking it.

Of course, this really shouldn't come as a surprise. Right now, bloggers largely lack the resources necessary to carry out the type of journalism conducted by the mainstream media. But what they do have plenty of: opinion and insight. Yes, while the blogosphere is filled with its fair share of junk, I think it's safe to say that the popularity of blogs is due in large part to the passionate opinions and interesting insights that are often lacking in the mainstream media. So while the blogosphere isn't likely to take the lead in breaking the news, it does have a very important role to play in spreading it and adding on to it.

The caveat when it comes to this study: Twitter.

Sreenath Sreenivasan of the Columbia Journalism School hinted at the impact Twitter's growth since the 2008 election would have on today's news cycle:

Even from last fall to today, the dynamics of the news cycle are very different, because of Twitter.

I'm sure in the near future we'll see some research looking at Twitter's role in the news cycle.

Photo credit: millicent_bystander via Flickr.

Patricio Robles

Published 14 July, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2429 more posts from this author

Comments (1)

Avatar-blank-50x50

Nate Holland

It's not a surprise that bloggers are able to spread the news fast but aren't the ones who break them. Unless they are part of a media corp., or probably someone from the news, then that's the only time that they MAY actually get to 'break the news". What's great about blogging is that these writers are able to express opinions and are able to exchange thoughts with their readers, unlike in the mainstream media.

over 7 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.