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Just-Eat, a company that serves as an online ordering provider for takeaways and restaurants, has just raised £10.5 million from prominent European VC firm Index Ventures.

It's the first institutional funding for the UK-based startup, which has 6,000 takeaway and restaurant partners throughout Europe.

Just-Eat allows its partners to accept orders online from customers for home delivery. It handles payment processing, submits orders and gives customers estimated delivery times. It also provides discovery services -- a directory of restaurants, online menus and customer reviews.

The company's focus is on "local, independently run businesses" who might otherwise not have the resources to build their own online ordering platforms.

The company's fundraising represents a good example of some of the changes VCs are making during tough times. According to Ben Holmes, a partner at Index Ventures:

The home delivery market is growing at 9% per year and it has proved to be a profitable business even in recessionary periods.

Given that, it's not surprising that Just-Eat isn't without competition. hungryhouse.com, which hasn't (yet) raised institutional financing, has been in business in 2003 and serves the same market.

I wouldn't be surprised to see more businesses like Just-Eat pop up. Commerce, especially at the local level, is a big opportunity and as the recession drags on, markets like home delivery, which may not seem so sexy, will become more attractive, including to VCs, many of whom have been burned by recent investments in more 'exciting' markets.

Photo credit: dslrninja via Flickr.

Patricio Robles

Published 14 July, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2392 more posts from this author

Comments (14)

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Mark

Don't forget about 118menu.co.uk !

about 7 years ago

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John

118 menu - hahahahahahahahaha!!!!

about 7 years ago

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Sammy

I much prefer 118menu we use it in the office at least once per week. Just becuase you have lots of money doesnt mean people will use you. In fact most people prefer the underdog

almost 7 years ago

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Carl

118menu are a joke, never received my order first time and was an hour late second time. Although I guess that was more the takeaways fault.

almost 7 years ago

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Mohammed Badawi

Just Eat are nothing but thiefs, took my registration money and gave me one order!!! £250 it cost me for a order.. what a bunch of jokers.. 118menu, hungryhouse, eat-takeaway.co.uk, fillymybelly are all genuine people not like Butress and Rune, not forget Ali- all dishonest people. They are good because they conned the VC company out of 10 million pounds, talk about hussel!!! Lets do a petition against Just-Eat???? MB

almost 7 years ago

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Sam

Lets do it Mohammad.they charge £250 for a box worth nothing and dont send you any order.

I preffer meal2go.com

almost 7 years ago

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joe

Not only do just-eat con the resturants they also con the customers aswel, Orders not being delivered and no refunds given. RUBBBBISH!

almost 7 years ago

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scott

I would appreciate it if you provided a link to my website for the use of my photo on your website.
www.dslrninja.com

Thanks,
Scott

over 6 years ago

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kate

i tried <a href="http://www.imeal.co.uk">imeal.co.uk</a> the other day and it was great, food arrived when said and they even called me to confirm it was on it way! Great service 

over 5 years ago

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kate

i tried www.imeal.co.uk the other day and it was great, food arrived when said and they even called me to confirm it was on it way! Great service 

over 5 years ago

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angela

Just eat took 6 weeks to refund my money when a restaurant was closed. Then instead of crediting the amount they debited the amount instead. How can an online company like this take money from your bank account without authorisation, surelly that is illegal.I only pay by cash now!

over 5 years ago

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shox

hi its good reading up on your comments as ive just opened a restaurant and am planning to register with one of these sites for on line bookings.guess id have to make sure just eat is not on my list!!!

over 4 years ago

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ross

Huh what are the peoples problems with just-eat? Never had a single problem, mind i have never paid with card, i always pay by cash on delivery. I have never had one single problem in 2+ years and 100+ orders so i find some of the claims in these comments must be false or they are really thick and make problems themselves. Wooo JUST EAT!

about 4 years ago

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Conner

Why give these companies a single penny of money. Yes, use their site to find a take-away, and pick from the menu. But go find the phone number for the actual take-away on the web. Takes a couple of minutes if that. Obviously it is a different matter if you have no cash to hand I suppose.

over 3 years ago

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