I once had the pleasure of meeting Amazon's Jeff Bezos, a man who is in some dictionaries the very definition of 'Enthusiasm' (with a capital E). He's pretty hard not to like.

So last night when I heard that Amazon had very discreetly negotiated a deal to buy customer-centric Zappos I felt that it was a great fit for both companies. I also happen to think that Amazon has the better deal, with Zappos going for less than one year's revenue (and about 95% of the $930m deal is to be paid in Amazon stock). But it's obviously fantastic for Tony and the rest of the Zappos team. Congratulations all round.

At any rate, Amazon's Jeff Bezos has been explaining why he bought Zappos in a video, in which he also explains "everything he knows" in a series of flipchart 'slides'. 

Bezos riffs on customer obsession, something that he says Amazon shares with Zappos, which he says has a "unique culture". On Zappos: "I have a good feeling about how important that culture is to the Zappos brand, employees and customers."

Anyway, here's the video so you can see for yourself. I've added a few others for your viewing pleasure. Bezos FTW!

ON ZAPPOS, PLUS "EVERYTHING I KNOW"

EXPLAINING THE KINDLE 

INSIGHTS INTO HIS CAREER AND BUSINESS

NOM NOMS

WITH JON STEWART. I DEFY YOU TO KEEP A STRAIGHT FACE...

Chris Lake

Published 23 July, 2009 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

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