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Social media remains the hot topic of the digital world and I often get asked about the various statistics involved. This in itself is fairly difficult, as this particular online sphere is constantly shifting, evolving and growing at an astronomical rate. But I’ve pulled together some interesting (and hopefully useful) data for a couple of the bigger players in the market...

Bear in mind that these are relatively recent figures – in a few months time (or even less) a lot of it is likely to be obsolete -  but for now, I think they’re a great way of demonstrating the impact that social media is having in the digital landscape. 


  • If YouTube were a country, it would be the third most-populated place in the world.
  • 20 hours-worth of video is uploaded to the site every single minute.
  • comScore recently announced that the site had surpassed 100m viewers in the USA alone. They also reported that this US audience consumed over 6bn videos at the beginning of this year.
  • According to Youtube themselves, over half of users visit the site at least once a week


According to Facebook’s internal statistics:

  • The site has more than 250m active users globally
  • More than 120m users log on to Facebook at least once each day and more than 30 million users update their statuses at least once each day. Combined, more than 5bn minutes are spent on the site on a daily basis.
  • The average user has around 120 friends on the site.
  • Every single month, more than a billion photos are uploaded to the site.
  • More than 50 translations are available on the site, with more than 40 in development.
  • Mobile is a big issue, with more than 30m active users accessing the site through mobile devices. It's well documented that users who access Facebook through mobile devices are almost 50% more active than those who don’t.


  • Although now overtaken by Facebook, MySpace is the second largest social network, experiencing in excess of 60m unique users each month.
  • MySpace apparently reaches 30% of UK adults aged 15-24 - it's been suggested that its as common to have a MySpace account in the UK as it is to own a dog.
  • According to Knol, MySpace has more than 115m active monthly users globally with, on average, 300,000 new people signing up to the site every day.


  • Over the past twelve months, Twitter’s year-on-year growth rate has broken the 1000% barrier.
  • The company holds exact numbers close to their chest, but it's estimated that Twitter currently has between 6 - 10m global users and this is growing rapidly.
  • According to a recent report on Twitter usage by Sysomos, 5% of Twitter users account for 75% of all activity and that 72.5% of all users joining during the first five months of 2009.
  • The same report found that over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website.
  • It also found that Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday.
  • Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium.
  • Not really a stat, but still quite a cool piece of info: Twitter is now officially a term in the English Dictionary.
I'm acutely aware that this is only the tip of the data iceberg for social media. If you have any other interesting stats, please share them in the comments below!
Jake Hird

Published 31 July, 2009 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

126 more posts from this author

Comments (20)

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Sam Brown

There's a report on Twitter and youth take up in the UK here: http://dubitinsight.blogspot.com

over 7 years ago


Darren Bristow

We have just carried out some research into Social Media within SME's that has revealed some interesting data. You can download a free copy of our report here http://www.quba.co.uk/Social-Media.aspx#

over 7 years ago




First of all, thank you very much for this very interesting information. To open a small debate, i am a strong believer in Social Media and Networks and the rol in society and consumers. However, when i see this numbers i feel they are somehow manipulated and somehow tricky.

In the last report about twitter i show, nearly 90% of the registered users didn't had their basic profile completed and where not real active user of the game.

I miss some more serious studies and numbers about real users in Social Media, that we can use to convince companies, directors or other people to invests or at least to believe.

Sometimes this kind of Headlines Numbers can reduce credibility instead of reflecting the real power of Social Media.

What do you think?

over 7 years ago


Russell Yermal

Great article.  Statistics like this are always valuable and good to know (also, they remind us of what a HUGE world-changing movement we're a part of!)



over 7 years ago


Alison Groves

I'd also be interested to see where something like Hulu fits into this mix. As we move forward with content providers moving more social, will their numbers begin to compete?

over 7 years ago



you showing really informative post here.

over 7 years ago



Nice stats :) so many online users with time to spare :)

over 7 years ago



Good work! Thanks for that!

over 7 years ago


Ambarish Mitra

Informative statistics to create business cases for senior management to invest resources into social media strategy

over 7 years ago


Glenda Holmes

Hi, Jake. I'm doing a brief article for my association's publication on social media use and would like to use some of your stats in a sidebar. Please let me know if that's OK to do, with attribution to you and Econsultancy.

over 7 years ago



Wow, those are definitely some interesting stats. It's certainly true social media has an enormous impact these days, and so, harnessed correctly, marketing with those can be extremely effective. The giants obviously have a significant impact, but even smaller channels -- for example, other video sites besides YouTube like Vimeo and AdWido -- can have a great impact. Every bit counts, after all, and those extra bits are free in this online world.

over 7 years ago


Akash Sharma

Awesome info, you can RT this hundred times.

Keep up the good work.

over 7 years ago



if people are spending so much time reading other people's daily status - what is happening to our work productivity -- if we extrapolate this -- people are working less and less and following each other's minor status changes more and more. Microsoft office increased US productivity -- are fb and twitter destroying it?

over 7 years ago


Robert Snowzell, MD at WSI- Wakefield

hey, thanks for these stats. Appeciate that they may already be out-of-date. But its better than a kick up the backside!



over 7 years ago


Jon Ryley

I have an old English dictionary from 1967 and the word "twitter" is in that. Apparently been around since the middle ages and means to talk rapidly in an idle of trivial way   

over 7 years ago



These are some mind-bending stats.  Google is becoming more and more irrelevant in terms of traffic.  Well, that may be an overstatement of epic proportions, but it is becoming easier to drive traffic in many other ways via social media.

I read somewhere that Facebook is becoming one of the biggest drivers of website traffic in the U.S.  I have no exact statistic, but this is pretty interesting.

about 7 years ago


Scott Lewis

I find the statistics unremarkable compared to what is coming, which no one seems able to predict. Of course I've never been one to fall for "mind-blowing" titles when attached to the word "statistics". ;-) Did you know that 80% of statistics are made up, and the other 20% haven't been invented yet? :-p

about 7 years ago


Ink Factory

It's true that lists of social media statistics (particularly Twitter) are everywhere, including on our website. It's difficult to discern fact from fiction with some statistics, and sometimes some of these numbers can be a bit hard to believe.

With Twitter in particular there are a lot of users and a lot of tweets, but I haven't yet found a way to really understand the signal to noise ratio, or more precisely, what percentage of Twitter tweets are actually useful. I guess that's subjective.

We built a realtime analysis tool that starts out with the total number of tweets since Twitter began and then calculates some interesting printing related facts, you can try it out here http://www.inkfactory.com/print-twitter

At the time of writing there have been eight billion two hundred seventy-six million seven hundred fifty thousand four hundred twenty-one tweets since Twitter started!

Don't feel bad about not having read them all.

almost 7 years ago


Property Hanoi

"more than 5bn minutes are spent on the site on a daily basis." ---this is an amazing fact about Facebook. It is just fun to read those facts about Youtube, Facebook, Twitter. We can be sure that in the next couple of months, the numbers you have there will kept on growing.

over 6 years ago



Wow! Mind blowing stats, what did we all do with ourselves before we had social media? With regards to Russell Yermals's comment above:

"Statistics like this are always valuable and good to know (also, they remind us of what a HUGE world-changing movement we're a part of!)

Whilst its true that social media is dramatically changing the world both socially and politically, the big question is Is for the better? Maybe future generations will look back in dismay at the information monster that has been created...Good thing or bad thing, I guess only time will tell.

almost 5 years ago

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