{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring you some more snippets of useful data and awesome figures. 

As before, all this information is likely to be out of date in six months or so – but until then, they’re reasonably recent facts and once again I feel they demonstrate the meteoric rise and importance of this rapidly evolving area of online. 

In no particular order: 

  • Social networks and blogs are the 4th most popular online activities online, including beating personal email. 67% of global users visit member communities and 10% of all time spent on the internet is on social media sites. 
  • If Facebook were a country, it would be the fourth most populated place in the world. This means it easily beats the likes of Brazil, Russia and Japan in terms of size.* 
  • 80% of companies use, (or are planning to use), LinkedIn as their primary tool to find employees during the course of this year. The site has just celebrated reaching its 45-millionth membership.
  • Around 64% of marketers are using social media for 5 hours or more each week during campaigns, with 39% using it for 10 or more hours per week.
  • It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years to reach 50 million users. The internet took four years to reach 50 million people... In less than nine months, Facebook added 100 million users. 
  • Wikipedia currently has more than 13 million articles in more than 260 different languages. The site attracts over 60 million unique users a month and it’s often hotly debated that the information it contains is more reliable than any printed Encyclopaedia.
  • The most recent figure of blogs being indexed by Technorati currently stands at 133 million. The same report into the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-hour period. 
  • It’s been suggested that YouTube is likely to serve over 75 billion video streams to around 375 million unique visitors during this year.
  • The top three people on Twitter (Ashton Kutcher, Ellen DeGeneres and Britney Spears) have more combined followers than the entire population of Austria.*
  • According to Socialnomics, if you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
  • The online bookmarking service, Delicious, has more than five million users and over 150 million unique bookmarked URLs. 
  • Since April this year, Twitter has been receiving around 20 million unique visitors to the site each month, according to some analytical sources. 
  • Formed in 2004, Flickr now hosts more than 3.6 billion user images. 
  • Universal McCann reports that 77% of all active internet users regularly read blogs. 

Although these statistics look impressive, it needs to be remembered that no single piece of data can be used to base strategy or objectives upon, let alone be used as a forecast for future growth of a specific area of social media. To really drill down into a sector of interest, you need to fully aggregate and analyse all available data before making an informed decision or conclusion. 

If you have any interesting or useful information that you think might be applicable, please add it into the comments below! 

*Thanks to SEW for the b/g inspiration
Jake Hird

Published 17 August, 2009 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

126 more posts from this author

Comments (13)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

Samuel

Social media has been played a great role epecially those who have an online business. But this people show bear in mind that a strategy in his/her online business is unique, one may not be applicable to the other.

about 7 years ago

Avatar-blank-50x50

david moynihan

Great stats but don't forget all the dead wood on Facebook, Twitter etc behind the stats. eg 20% of Twitter accounts are unused. another 50% of twitter users haven't 'tweeted' in the past week. 75% of tweets come from 5% of twitter users. puts a fresh perspective on it all.

http://twitpic.com/e8ej6

about 7 years ago

Avatar-blank-50x50

Gail Taylor

My view on this issue is that organizations need to take into consideration both the social and technical aspects of the adoption and use of these types of services. Power and reach of these products and various services are what enables organizations to consider innovative approaches to establishing and maintaining relationships with those who are known and also unknown to various personnel internal to a particular organization or across a group of organizations, such as in the case of an industry. A good way to approach this issue would be to first assess the information culture that exists in a particular organization. What are the current practices, including technologies, that are being used to interact with others, including distribution of both "need to know" as well as "might want to know" information? What are the features of a various social media product or service that might extend the current practices to promote as well as expand the reach outside a particular organization? What training might be needed among members of organizations to make the change in practices happen? There are many other questions that should be asked to make a broad assessment of what is as well as what can be in the context of the adoption and use of the various products and services that are currently on the market as well as in other stages of development and anticipated to hit the market in the near future as well as on into the distant future.

about 7 years ago

Walter Adamson

Walter Adamson, CEO at NewLeaseG2M

Even if the figures themselves are not entirely accurate the trends are mind boggling, and over time the absolute values will improve.

As to whether the "dead wood" and babble counts against the importance of social media - I don't think so. It simply makes it all the more important to have a sound business process in assessing what you need to do, and how to form and execute a strategy.

@jake I agree with you except with your narrowing of social media to part of the "marketing mix". That is a fundamentally wrong approach as I am sure you would agree. The task is to assess its relevance and then to develop a strategy as part of the total customer experience and engagement. Which social media places and spaces that may involve, and which functions and departments within a particular business, are not pre-determined and the answers come from the analysis.

Walter Adamson @g2m

Social Media Academy, Australia

http://www.socialmedia-academy.com.au

about 7 years ago

Avatar-blank-50x50

ANdy

People are spending more time online than ever before and specifically in social media.  This is where people are spending their time engaging with content and each other.  How marketers engage with where people are spending their time is an exciting but still unformed process ripe for the innovators in the field.  I believe most would agree that the standard banner ad has marginal effectiveness. Perhaps there is no good way to engage with this particular audience when they are on social media sites any more than how advertisers can't reach people when they are talking on the phone.  As a medium to engage with brands directly, I've seen some great stories.

about 7 years ago

Avatar-blank-50x50

Pekka

So what. Twitter is BORING!

about 7 years ago

Avatar-blank-50x50

Luiz Fernando Noronha

Very impressive! But I think you must visit and know other online video-services like Vimeo and Videolog. In each case you can see a lot of good productions, not only TV features. Obviously, YT is the hit, but isn't the only one. Best Regards from Brazil!

about 7 years ago

Avatar-blank-50x50

roy morejon

more and more social media stats, can't seem to get enough of them, thanks for the list. 

about 7 years ago

Avatar-blank-50x50

Suzie Shore

Great list thanks. Would be really useful to have the specific sources next to each one, so we can dig deeper and contrast sources. Cheers.

about 7 years ago

Avatar-blank-50x50

mirc indir

My view on this issue is that organizations need to take into consideration both the social and technical aspects of the adoption and use of these types of services. Power and reach of these products and various services are what enables organizations to consider innovative approaches to establishing and maintaining relationships with those who are known and also unknown to various personnel internal to a particular organization or across a group of organizations, such as in the case of an industry. A good way to approach this issue would be to first assess the information culture that exists in a particular organization.thank you

almost 7 years ago

Avatar-blank-50x50

istrat india

nice one

over 6 years ago

Avatar-blank-50x50

Nickerson

Intuition allows for accessing the information usually not
open to our senses. Think of it as a still voice, a hint or a gut feeling - right after it starts happening you will know it's no coincidence.!
Dowsing is a tactic someone can use to gain access to the intuition using dowsing pendulum or alternatively divining rod.
I've been practicing it for a quite a while and I do believe any person can easily learn it.

about 4 years ago

Matthew Meyers

Matthew Meyers, President at Cannonball Advertising Firm

It is amazing how people interact with one another through social media; therefore, these statistics are not all that surprising. Of course, I would not be surprised if these social media numbers increased in the years to come.

over 1 year ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.