As a bit of a statistical nerd, I like to keep an eye on the latest statistics on social network usage. Anybody who reads the Tamar blog will know that I regularly report on how Facebook in particular is growing, but until recently I had very little to compare it against.

Finding accurate and up-to-date information on MySpace is nye-on impossible (unless I'm missing a trick?) and Bebo proved fairly hard to find as well. We've all heard that Bebo is supposed to be the social network of choice for kids, and Facebook proves much more popular for the older generation, but do the numbers back this up?

I was chatting with a school-teacher friend over the weekend, and she (and her young son) both claimed that even the younger teens are moving over to Facebook now, which got me wondering how much this reflected the stats.

Luckily, after a recent meet-up with the guys at Bebo I was able to get some recent figures to compare against, so I thought I'd do exactly that...

All figures are UK-only; Facebook figures come direct from Facebook's own ad-targetting tool, and Bebo's originally come from comScore, via their own internal numbers at Bebo. Unfortunately I was unable to get any decent MySpace figures to compare against, so you'll just have to make your own conclusions about their breakdowns!

The obvious conclusion you can draw from the above is that Facebook is clearly streets ahead in terms of users, almost 20m compared to Bebo's 8m. But looking at the teen end of the graph, Bebo are clearly winning hands down with the 'yoof' of today. Looking at the numbers from a percentage angle makes this even more clear:

Before anybody comments (as I most likely would as well!) that the brackets I've split the numbers in to are a little odd, I should point out that I did this purely because of the way the data from Bebo is split. I can get Facebook's numbers in any number of ways, so I thought it best to work to the Bebo brackets at this point.

I won't bore you with a long list of my opinions on the ways you should treat the two differently, as I'm sure many people have done it better than I ever could. But I guess my main take-home would be not to discount Bebo purely on the numbers.

I'm as guilty as the next man (probably more) at over-hyping Facebook, and as a social networker I spend far more time on that than I do on Bebo. But from a marketing and brand perspective, I definitely feel that it's important to remember Bebo in your social media strategy, especially if your user demographics are leaning towards the young end of the market.

Published 12 August, 2009 by

Henry Elliss is a senior strategist at Good Relations and contributor at Econsultancy. You can follow him on Twitter or via his own parenting blog.

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i am one of the big fans of your statistics , keep posting them :))

over 8 years ago

Are the Bebo figures simply registered users rather than active users? I would guess so, and this may explain the perplexingly high number over of over 35s apparently using Bebo!

My spidey sense matches the anecdote from your friend that the migration from Bebo to Facebook is increasingly happening earlier. 18 months ago the migration typically took place somewhere between 16-18. Now you see - particularly the more academic teens - going over to Facebook earlier.

Bebo has not helped itself retain active users in my view by allowing the site to be overrun with spammers.

over 8 years ago

cool i love bebo but mine as been blocked and its not fair man proper takes the mick xx

over 8 years ago

Laurence Boulter

Hi

Just gathering some stats for a presentation. I don't understand your charts. Could you please explain them to me?

eg

18-24 year olds

Graph 1 shows that there are just over 5 million users of Facebook and 2.5 million users of Bebo.

But this translates in percentages to...

about 27% (of 18-24 year olds?) are Facebook users and nearly 30% are Bebo users? How can a greater number of Facebook users translate to a lower %age of the demographic?

Oh, I think I get it. Nearly 30% of all Bebo users are 18-24? That does not make Bebo more popular than Facebook does it? I dont understand the comparisons.

Cheers

Laurence

over 7 years ago

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