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Tesco reportedly plans to begin selling clothes over the internet next year via its non-food etailer, Tesco Direct.

The supermarket’s chief executive Terry Green told Reuters that it was researching how best to offer clothes via the Tesco Direct site, adding: 

“Everybody is buying their clothes from Tesco and we’ll be going on the web, we’ll be trialling the web, we’ll be trialling catalogues. Between now and next autumn we will have done our trials and then we will see how we want to crank it up.”

Currently, consumers are able to browse Tesco’s clothing ranges online, but can only buy items in-store.

According to Reuters, the firm is also planning to expand its clothing lines and modernise its sales areas as part of a move to take on rival Asda's George range.

Tesco currently controls over 30% of the UK grocery sector, but has only 3% market share in clothing. However, it is one of its fastest growing areas. The retailer also started a push to generate more non-food sales on the web through the launch of Tesco Direct in September.

Tesco’s online sales came in at £554m in the first half of this year. According to comScore, it captures two thirds of online grocery orders in the UK.


Published 1 November, 2006 by Richard Maven

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