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If you had to guess what the most popular Facebook app on Facebook is, chances are you're not thinking that it has anything to do with fruits, vegetables and cows. But you'd be very wrong. What is the most popular app on Facebook? FarmVille.

As the name suggests, FarmVille is a game that gives users the ability to "grow delicious fruits and vegetables and raise adorable animals" on their own virtual farms. With nearly 35m active monthly users and 12m active daily users, FarmVille has just about grown itself into the most popular Facebook application ever. When FarmVille surpasses 35,554,755 active monthly users, it will surpass the record set by the How Well Do You Know Me? application.

Even more remarkable: farming is arguably the most popular pastime when it comes to Facebook applications. According to AllFacebook, "there are now over 72 million farmers on Facebook across the top farming applications". And while FarmVille is the leader of the pack, other farming applications are growing like corn: Country Story, for instance, now has over 4m active monthly users, up from 1.4m just a couple of weeks ago.

Farming is big business in the real world and clearly it's clearly big business in the highly-competitive market for Facebook apps. FarmVille is the prize hog of Zynga, the largest Facebook app developer. Its apps collectively have just over 100m active monthly users, meaning farming makes up nearly 35% of its Facebook empire. The second largest Facebook app developer, Playfish, is the creator of Country Story. So where does the money come in? The cash cow (no pun intended) for many Facebook apps is virtual goods and that's the case here. While FarmVille is free to play, users can enhance the experience by buying virtual goods.

Personally, the success of virtual farming on Facebook brings a smile to my face. It's nice to see that something wholesome can exist on social networks that are otherwise commonly associated with various bad behaviors, including exhibitionism. What's also particularly fascinating to me is that in the developed world, the number of real farmers has decreased significantly over the years thanks to increased efficiency and farming technologies. Many people think nothing of where their food comes from and will never meet a person who produces it.

Recently, legendary investor Jim Rogers predicted that we'll see farmers, not investment bankers, buying Lamborghinis in the near future. If that's the case, Facebook farmers willing to make the transition just might find that playing games on Facebook was a profitable hobby.

Photo credit: sabrina.dent via Flickr.

Patricio Robles

Published 3 September, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2390 more posts from this author

Comments (5)

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Jennifer

Ok sounds great, will try out Farmville now! I also came across this other article which is also fun! It gives you all the crazy & weird facts about Facebook, you should check it out!

http://blog.socialmaximizer.com/10-bizarre-facts-you-ought-to-know-about-facebook/

almost 7 years ago

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Russ Maloney

Several of my friends are farming on Facebook. Now I know that it's not they who are the weirdos....but me.

almost 7 years ago

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Technologian

FarmVille now has a MAU of 37,659,165... Good job for Zynga...

almost 7 years ago

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The Reality

This shows the urge of this generation of people who want a closer connection to earth. I think this is quite creepy imho . Not because people are playing , but because I'm sure 95% of everyone who's playing probably don't have enough money , courage, or know how get themselves out of the concrete jungle. This is a scene out of a movie "look at all of these people who plant food and raise farms on their computer, this is just the minds way of trying to get back to their natural self" - Morpheus

almost 7 years ago

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pressure gauges

It seems a good post

almost 7 years ago

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