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Yahoo has today launched a new US website devoted to food, in an effort to offer more unique content and boost its advertising sales.
Yahoo’s food site will feature a searchable recipe section, as well as videos and blogs from a range of celebrity chefs. It will launch in the US initially.
Yahoo receives more than 1.5 million food-related searches every day, and Yahoo Lifestyles manager Deanna Brown believes the site can capture some of this audience:
"People are searching the Web and Yahoo every day for life's biggest question - what's for dinner?"
“This is very much of an extension of Yahoo's media business, it's a very compelling experience for Yahoo advertisers”
The new Food site follows on from Yahoo Tech, as the company develops a range of lifestyle businesses to drive greater usage of its network of sites among existing customers and woo attractive new online demographics for advertisers.
Yahoo Tech and Yahoo Food are the first new Yahoo media properties launched in five years. Since it was introduced earlier this year, Yahoo Tech has grown to become one of the top three U.S. properties in its category.