Did you know that one-sixth of the affiliates that apply into your affiliate program will not promote you unless you review their application quickly enough. But how quick is quick enough?

Earlier this year Econsultancy released its 2009 Affiliate Census Reports for UK and US markets. Among numerous other questions affiliates had a chance to respond to one that sounded liked this: "What is the main reason for not promoting a merchant after you have signed up for a program?"

Replies from the UK-based affiliates formed the following chart:

US affiliates, on the other hand, voted as follows:

There is an obvious solidarity between the British and American affiliates on the question of slow acceptance into affiliate programs. It is the third most common reason why affiliates choose to not promote a merchant even after applying into their program.

To find out what time period affiliates believe to be the maximum acceptable affiliate program application response time, I have conducted a poll giving 8 options to vote for (from 24 hours to 1 month). The way the data looks at the time of this post shows that a vast majority of the poll's participants (84%) want to have their application reviewed within 3 days. One-third of all respondents voted for the "24 hours" period. Here is how the pie chart currently looks:

If you are an affiliate, and you have not yet voted, I would appreciate your participatiion in this poll as well. You may cast your vote here.

Affiliate program managers will have a lot to learn from the above stats.

Geno Prussakov

Published 22 September, 2009 by Geno Prussakov

Geno Prussakov is the Founder & Chair of Affiliate Management Days conference, Founder & CEO at AM Navigator, author, internationally known speaker, and a contributor to Econsultancy. You can find Geno on Google+

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Comments (3)


Dan Champion

As a relatively new affiliate I am still stunned by the poor service provided to potential new affiliates by both networks and merchants. It seems backward - most industries invest far more in new business than in supporting existing business.

When we apply to merchants we're pretty much ready to promote them immediately. If we aren't approved within a week we're unlikely to ever promote them unless there's a compelling reason to do so - price, commission or product range.

almost 9 years ago

Geno Prussakov

Geno Prussakov, Founder at AM Navigator LLC

Very good points all around, Dan. I've seen totally decent affiliates complain about slow (or non-)acceptance by some affiliate networks. As far as affiliate programs go, there seems to be a burning need for many affiliate program managers to understand that one of the best ways to motivate affiliates to get active is to review (and/or respond to) their applications quickly. You're joining a program, because you have something in mind for them, and the longer there period between application and response is, the higher the chances that you will loose interest (or get busy with something else).

almost 9 years ago


Uche @ Affiliate Programs

I agree with the article wholeheartedly, because I find myself doing the same thing, in many cases, I might actually forget I applied for the specific program. The affiliate networks that have the most stringent requirements for joining tend to irk me the most, it's amazing how the biggest merchants have virtually no requirements whereas some of the more obscure programs have some pretty high standards to obtain.

almost 9 years ago

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