{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Wine.com has joined the growing list of online retailers that have decided to offer an API to developers.

The new Wine.com API provides developers with access to detailed information on more than 40,000 of Wine.com's products, including customer reviews, professional ratings, bottle labels and flavor profiles. Wine.com is also giving developers access to content related to wine regions and grape varietals.

The goal of Wine.com's new API: give developers the ability to "create and enhance wine applications". According to Wine.com's CTO, Geoffrey Smalling, "By giving developers access to the largest, standardized wine database available, consumers will benefit by having even more ways to access information about and purchase wine across different devices and websites".

Wine.com will also benefit as the API terms require developers who use Wine.com's data to provide attribution and links back to Wine.com. Wisely, the terms forbid the use of 'nofollow' on those links.

Like many of the online retailers launching APIs, Wine.com offers an affiliate program and members will likely be early adopters of the new API. For many affiliates, content development is a costly and time-consuming task. Thanks to retailer APIs, that task can be made simpler, enabling affiliate developers to focus on what matters: creating better consumer experiences that drive sales. While Wine.com's API does not provide for transactions (like the Tesco API for instance) the amount and depth of data being provided looks to be useful.

Going forward, expect the trend of online retailers launching APIs to continue. At some point in the not-too-distant future, such APIs may be the rule, not the exception.

Photo credit: Joe Shlabotnik via Flickr.

Patricio Robles

Published 28 September, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2419 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.