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In 1968, Andy Warhol made a prescient prediction: "In the future, everyone will be world-famous for 15 minutes". Thanks to technology and the internet, 15 minutes of fame is within just about anyone's reach. Unfortunately, thanks to social media, extending that fame beyond 15 minutes is a tough task.

In fact, most 'internet celebrities' don't even get 15 minutes. It's more like 15 seconds. But that doesn't mean that the internet and social media haven't produced some big successes. They have. And here are five of the biggest.

Perez Hilton

Perez Hilton, whose real name is Mario Lavandeira, bills himself as the "queen of all media". And it's increasingly hard to argue with that title. In late 2004, he launched a blog called PageSixSixSix.com (which would later become PerezHilton.com). It quickly rose to prominence as of the most hated celebrity gossip blogs in Hollywood. Today, thanks to Lavandeira's penchant for attracting attention and creating controversy, it's one of the most popular blogs in the world.

Lavandeira has parlayed his blogging fame into a lucrative career as a media personality. Lavandeira's website reportedly pulls in big money (deals for sponsored tweets alone are said to pull in six figures) and Lavandeira's online success has given him the ability to build a career offline, where he's a regular on television and radio.

 

Soulja Boy Tell 'Em

DeAndre Ramone Way, better known as Soulja Boy Tell 'Em, turned internet fame into a multi-million dollar career as a rapper and record producer. All before he reached the age of 20. How'd Way do it? He got his start by posting his music to a website called SoundClick, and then to MySpace and YouTube. In March 2007, Way recorded a song called Crank That (Soulja Boy), which he first released on the internet. By May, Way had been signed by Interscope Records. After finding its way onto HBO's hit cable television series Entourage, Crank That (Soulja Boy) shot to the top of the Billboard Hot 100 in September 2007. It stayed there for seven straight weeks and Way hasn't looked back since.

 

The Lonely Island

If you watch Saturday Night Live, you know The Lonely Island -- Andy Samberg, Akiva Schaffer and Jorma Taccone. These three comedians are best known for their SNL Digital Shorts, a number of which have become viral hits on the internet. One short, D--k in a Box (NSFW), even won an Emmy for Outstanding Original Music and Lyric.

The success of the trio's SNL Digital Shorts is not surprising given that the internet played a big role in rise to fame after the group began filming internet-style short skits with a home video camera in 2001. While the group had Hollywood connections, the internet played a key role in the distribution of some of its earliest work, including The 'Bu, a parody of the MTV series The O.C.

According to Samberg, "The Internet is encouraging a bunch of people to make comedies and any other kind of art. People who never in a million years would've tried [to make a movie] now have the opportunity to. It doesn't cost anything, and you can get it up there and be discovered in an instant."


Lauren Luke

27 year-old Lauren Luke loves makeup. A teenage mother who dropped out of high school to support her son, she started selling makeup on eBay in 2007. A natural marketer, Luke stood out by posting photos of herself wearing the makeup she was selling. Before long, her customers were asking for makeup advice. So she turned to YouTube and developed a channel for makeup tutorial videos.

The rest is history. More than 50m views later, Luke is an up-and-coming makeup mogul. She's been featured in two BBC documentaries, writes a column for The Guardian and has published a book. But that's not all: she also has a line of cosmetics, By Lauren Luke, that is sold worldwide in Sephora stores.

Tila Tequila

What's a friend worth? Companies participating on social media websites have a hard time answering that one but Tila Nguyen (aka Tila Teqila) doesn't. No stranger to self-promotion (she was a Playboy model by the age of 18) and the internet (she ran a website called Tila's Hot Spot starting in 2001), it was her popularity on MySpace that gave Nguyen the ability to take her career to the next level. Today, Nguyen is a model, reality TV star, recording artist, author and fashion entrepreneur.

Patricio Robles

Published 7 October, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Elicia Banks-Gabriel

As a member of the By Lauren Luke team, I just wanted to let you know that Lauren’s makeup, ByLaurenLuke, is now available in 135 Sephora stores nationwide! Check to see if your local mall is on the list: http://www.bylaurenluke.com/download/LL_stores.pdf Thanks so much, ByLaurenLuke Team! www.ByLaurenLuke.com

almost 7 years ago

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Winn

Interesting choices, Patricio.  Your selection demonstrates that a wide range of interests can be at play in determining what becomes popular culture, and what spreads across social media with viral vigor.  Thanks for the post — it should encourage us all, that sometimes the road to success involves letting the world catch us at being ourselves.  Our real or posed, interesting selves.

almost 7 years ago

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mrtesty

Delete shis text plz. Sorry

over 5 years ago

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UnmafCarneWaf

Best pills online

over 5 years ago

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spiddenny

That's not always the case, though, so read on to the next step.

over 5 years ago

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myturkeyphoto

Hello, do you need new module for antispam?

over 5 years ago

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Bubymummold

Interest stop me to invent pond

over 5 years ago

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Tirlrhile

Can I links here?

over 5 years ago

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