Here's a selection of recent email related stats, taken from a range of source, including Econsultancy's Email Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

Market size and growth (Econsultancy Email Marketing Platforms Buyers Guide)

  • The UK market for email marketing platforms and services was worth £254m in 2008 and is predicted to grow by an estimated 15% to a value of £292m by the end of 2009.

Econsultancy chart - value of UK email market

Open and click rates (Epsilon)

  • Epsilon stats from Q2 of 2009 found that 14 out of 16 industries experienced an increase of 18% or more in email open rates compares with Q2 2008, while click rates remained at 5.9%.
  • Financial service companies' emails were most likely to be opened, with an average open rate of 35.6% in Q2 2009, compared with 28.4% the previous year. Retail email, by comparison, had an average open rate of just 13.4%.

Smartphones and email usage (ExactTarget)

  • Smartphones with internet access have had the effect of increasing email activity amongst users.  43% of Blackberry and 41% of iPhone owners say that they have used email more often over the last six months, compared with 26% of non-smartphone users.
  • Two-thirds of smartphone owners say they use email on their phone, a 5% increase over the last six months.

Social networks and email usage (ExactTarget)

  • A recent ExactTarget study suggests that social networks have contributed to increased email usage:

ExactTarget chart

  • Email is used more regularly than social networking for personal communication. 79% of respondents use email as their primary mode of communication, only 10% use social networks. (Epsilon


  • Two fifths of Europe's email marketers don't know if their email messages are being successfully delivered. (Return Path)
  • Only 18% of companies know what percentage of their email budget is lost through non-delivery. Company respondents said that 10% of email is lost through non-delivery on average, though agencies estimate this to be even higher at 14%. (Econsultancy Email Marketing Industry Census)
  • Email deliverability is still an issue for companies, with an average of just 79.3% of permission-based commercial emails reaching inboxes in Canada and the US. (Return Path)
Graham Charlton

Published 16 October, 2009 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (3)

James Gurd

James Gurd, Owner at Digital JugglerSmall Business Multi-user

Hi Graham

The stat from Return Path that "Two fifths of Europe's email marketers don't know if their email messages are being successfully delivered" is worrying. 

Every email marketer should have an email delivery system that can accurately track deliverability and manage hard and soft bounces. I'm amazed that 15% said it doesn't matter if the email reaches the inbox or not - lucky for them the data is anonymous or they might find any angry boss popping round for a chat...



almost 9 years ago


Jeff Paul Portal

over 8 years ago


web design media

well in my opimnion email marketing has been a great advantage over internet...

over 8 years ago

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