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10 ways of using PosterousPosterous is one of those web apps that comes along and brightens up the world. It is a gift that keeps on giving. And here’s why: it’s flexible, and it’s really easy to use.

The core USP that underpins Posterous is the ability to post content quickly from a range of sources. To create posts you can use the bookmarklet, email, or the Posterous web editor. It's about the fastest way of publishing content to the web and I for one love it.

So how can you use Posterous to get the best out of it? I have a few ideas...

A personal blog

I’ve fallen in and out of love with blogging on many occasions but it has never been so easy to maintain a personal blog. While Posterous doesn’t yet cater for indie publishers, it is the perfect tool for lapsed or wannabe bloggers.

A collaborative blog

Posterous caters for multiple authors, who can all contribute posts and comments, and will receive notifications once new content is published. If blogging feels like too much effort then why not invite like-minded friends or colleagues to get in on the act? 

A private blog

I’ve been working on a new startup recently and we thought it would be a good idea to start a private group blog. We use Posterous to share ideas relating to the launch plans, PR and marketing strategies, event planning, networking, branding, and design / user testing. Posterous helps compile and collate our ideas, as well as bookmarking interesting things we see elsewhere.

A rich bookmarking tool

Online bookmarking tools like Delicious are great discovery engines but I was never quite bitten by the bookmarking bug. Storing headlines and links doesn’t quite do it for me, even when supplemented with notes and tags. Posterous allows you to easily upload, store, tag and view videos, images, text, files and audio. As such I personally use it as a kind of interactive scrapbook, where I compile random Youtube videos, Flickr images, and links to websites that I want to keep a note of. Rich bookmarking has come of age.

An image host for your existing blog / website

Flickr is a beautiful creature but I’ve found Posterous to be a little bit quicker to use for those times when you just want to upload an image and grab the link. All you need to do is email image attachments and Posterous will publish them. It will also send you an email to with a link to that specific post, allowing you to grab the image URL to use on your blog (using Posterous as the image host). Better still, Posterous will send your image uploads directly to your Flickr account if you want it to.

A conduit to publishing content all over the web

Following on from the last point, Posterous allows you to automatically distribute them to other sites (e.g. Wordpress, Twitter, Facebook, Flickr, etc). As such it can be used as a hub to push out your content onto multiple sites. 

A PR / cuttings file

I don’t think it’s particularly cool to replicate and republish third party blog articles in full on the web, but a private Posterous blog could be a good way of creating an interactive PR folder. It will help you to easily store articles, clippings and links.

A project / client management tool

Basecamp is one of the best low-cost tools for coordinating projects with clients but it has a few limitations. A private Posterous blog may help extend Basecamp. Invite clients to brainstorming and bookmarking sessions, or to share files and other project assets. 

A research tool

Researching a project? Posterous can be useful whether you’re doing this individually or as part of a team. You can share and store documents, spreadsheets, pictures, braindumps and rich bookmarks.

A videoblog or podcasting channel

Posterous can host video, so you can create a series of generic or subject-specific videos. It will push out your videos to YouTube and other platforms if you tell it to. And it will also embed videos from third party video sites, should you wish to aggregate them from elsewhere. Audioheads can also use Posterous as a podcasting platform, which can be subscribed to via iTunes.

To immediately start your Posterous blog simply email post@posterous.com. Use the subject line as your headline. If you attach an image or other file it should make sense of it. You will receive an email after your post is published, after which you can log in and customise your new blog. Easy!
Chris Lake

Published 22 October, 2009 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (9)

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pressure gauges

It's an excellent application for me,thanks

over 7 years ago


Monica Ray

We have a Posterous blog and love it and have replaced our use of TwitPic for posting photos to Twitter.

over 7 years ago


Tom Ollerton

I've been a posterous advocate for sometime finding it hugely useful personally and proffessionally.

It formed the corner stone of a global social media strategy and has speeded up blogging no end.

A word of caution however, ease of use means you're much more likely to post something you haven't really thought much about. It's so easy to post stuff that you can end up with a massive pile of rubbish obscuring your gems (if you have any).

Also if you're swiching between logins, emails, twiiter accounts, blogs it can get a little confusesd and you may end up posting to the wrong place which can be scary to say the least.

To summarize I'd say that all though posterous is quick you need to have a "double check" system to make sure the picture with the donkey goes to the right place.

Other than that I can't recommend it enough.


over 7 years ago


Jakube Duke

Really, it is a good article..You are great...

over 7 years ago


How to make money from home legitimately

It's an excellent application.. Posterous caters for multiple authors, who can all contribute posts and comments, and will receive notifications once new content is published.

about 7 years ago



the facebook app link doesnt work well..for some reason it wasnt working for me...as well, posterous does not do a good job explaining the flow of everything.  

they give you a generic post@posterous...but if you have multiple blogs with them, it is unclear...do you use the specific email post, the generic email post.....if connecting ONE of 3 blogs to facebook, how do you set that ONE blog up correctly and which email do you use? Does the blog have to be primary??

I've gone through soo many choices to do something I thought would be very easy and it frustrated me soo much that I am looking for alternatives now.  If youre going to use the KISS princple, then you need to explain clearly.  C+ thus far. 

almost 7 years ago

Tony Barker

Tony Barker, Director & Founder at eEnablement - Online Interim Management & ConsultancySmall Business

Am just discovering Posterous and Tumblr platforms and reading this and other e-consultancy articles. Would Posterous work as an altetrnative to the traditional "brochureware" website to promote my business (I provide online interim services to client organisations) - in particular are you able to use an existing logo in the design for your Posterous site?


over 6 years ago

Tony Barker

Tony Barker, Director & Founder at eEnablement - Online Interim Management & ConsultancySmall Business

Cheers Chris - this is exactly my thinking both for my own business but also for some other clients who have approached me "wanting a website" for their business. Also looking at it as a solution for publishing content/blogging as part of a wider e-commerce site for another retail client.


over 6 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Quite right Tony, in my opinion. I say the same thing to every small business I speak with. Content really is king online, and if you help people with practical tips / ideas / insight then they're more likely to remember you.

We've kinda made a business off the back of thought leadership, and I have seen it work for so many people, especially on the B2B space. In your particular space there are lots of issues surrounding the challenges of interim management, and way beyond the confines of skillsets etc. And if you practice what you preach then you'll be better placed to help clients, who can copy your model to a greater or lesser degree.

I think content is king. I know content is marketing.


over 6 years ago

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