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Yesterday evening I appeared on BBC's prime time TV show Watchdog to talk about an eBay story. During the show they displayed our site's URL on screen.

So I was intrigued to see this morning how much traffic that might have created to our site...

Watchdog last night had a story about eBay which I was asked on to the show to comment on.

Watchdog, gets around 5 million viewers according to BARB.

So, apart from giving my relatives something to talk about, I was intrigued to see how many of those 5 million viewers might visit our website as our web address (URL) was shown on screen.

Below is a graph showing E-consultancy.com's unique user traffic yesterday.

Our URL went on air around 7.20pm.

E-consultancy Traffic Referrals from BBC's Watchdog

Based on previous traffic patterns I think we can safely say that my appearance drove at least 50 unique users to our site!

So, out of 5,000,000 that's an impressive 0.001% view through rate...

And no conversions / sales.

So much for multi-tasking and multi-channel marketing ;)

Ashley Friedlein
CEO
E-consultancy.com

Ashley Friedlein

Published 8 November, 2006 by Ashley Friedlein @ Econsultancy

Ashley Friedlein is Founder of Econsultancy and President of Centaur Marketing. Follow him on Twitter or connect via LinkedIn.

86 more posts from this author

Comments (8)

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Robin Grant

Robin Grant, Global Managing Director at We Are Social

You have to ask whether the audience of Watchdog is of the right demographic. Surely it's just Mary Whitehouse and her friends watching?

The traffic may have been different if you'd been talking about blog reactions to the show on Big Brother's Little Brother...

about 10 years ago

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Gary Baker, Director

I've had similar experiences with TV exposure - was quite surprised at how little extra traffic it generated, but I suppose it may depend on the target audience and whether people remember the name/website.

about 10 years ago

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Rene LeMerle, Marketing Manager at ineedhits.com Pty Ltd

Has anyone got any recent experience with traffic and conversion results for TV commercials advertising a website and its services (no offline presence)?

Thanks, Nancy

about 10 years ago

Mark Chapman

Mark Chapman, Director of Client Strategy + Services at White Hat Media

Surely 'brand awareness' on the BBC is worth its weight in gold for e-consultancy here. Multi channel marketing is working, don't be disappointed :-)

To take a strong stance on the side of the consumer, which Ashley did, has to be the right approach. I'm sure most of us have had what can truthfully be assessed as relatively BIG problems with e-bay over time.

I too have been ripped off and, even though I posted negative feedback, this was quickly buried beneath apparently positive views. When I went thro the PayPal system to claim compensation, they never paid up. Appalling.

On another point, please would some of you respond to my post

[ http://www.e-consultancy.com/forum/104973-knife-crime-campaign--blog-advice-sought.html ]

about boosting success of knife crime campaign using a blog (http//knifecrime.blogspot.com). I'd appreciate it - cheers.

mark.

about 10 years ago

Mark Chapman

Mark Chapman, Director of Client Strategy + Services at White Hat Media

Sorry - the knife blog url is http://knifecrime.blogspot.com

about 10 years ago

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at Econsultancy, Centaur MarketingStaff

I didn't expect much in the way of traffic because the audience is hardly packed full with hard core internet marketing professionals.

Still, it was less than I thought.

However, although there was very little web traffic, I had a surprising number of people contact me by phone or e-mail in the following days - either old friends or acquaintances, or indeed some pretty senior e-marketing types (what are they doing watching Watchdog?).

It was similar when we had agruably our best print coverage - front page of the FT last January with us commenting about Christmas sales online. Again, we had negligible site traffic but quite a few people who did notice.

Most importantly, of course, I am now immortalised on YouTube (http://www.youtube.com/watch?v=wCrzFkbYnWw)!

Ashley Friedlein

about 10 years ago

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Daff Wilmott, Senior Editor at Cimex Media

Did you check traffic levels for the next day / morning / lunchtime? Not everyone will have jumped onto their PC that night.

almost 10 years ago

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Clayton Armstrong

Hi I was pleased to see that Ebay had at last been mentioned on your show, I to have been asked to drop comments to sellers on the feedback system One of the sellers had told me to get a grip ,yet the item I received was faulty. And recently I was asked to drop another seller though I never had my item from them. I am a seller as well on e bay and have never treated any of my customers like I have been treated, I have responded to all my mail, and make sure that all items are well packed. A couple of months ago I wrote several emails to a customer that stated that I had not sent her item, I managed to get hold of her by phone, to let her know that the address she had on Ebay was wrong as the item got returned back to me, she was apologetic and has had her item since.
The biggest grievance I have with bay is that you can’t get hold of them on the phone, I do honestly think that they have gone to big, and have lost interest with the small sellers that put Ebay were it is today.

almost 9 years ago

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