Men who can’t be bothered to go out shopping are helping to drive rapid growth in online retailing, according to a survey by the British Council of Shopping Centres. reports that men have a ‘hunter’ approach to shopping – they know what they want and want to get it as quickly and painlessly as possible. Online shopping is the perfect way for them to do this.

According to the survey, people could save 30 hours this Christmas by shopping for presents online. While many British adults predict they will spend 40 hours doing their Christmas shopping in stores, the same tasks could be completed online in ten hours.

The survey revealed that men intend to do more and more of their shopping online in the future, as they find it far less stressful than a trip to their local high street.

According to the BCSC report, women don’t share this view: 

“Women were at the opposite spectrum compared with men when it came to their future intentions. They were certainly not planning to do more shopping online, nor did they think it was more convenient to shop online.”

The IMRG predicts a record online Christmas this year, with Britons expected to spend £7 billion. Overall UK online spending is predicted to reach £39 billion by 2010. It seems that a large portion of this growth could be due to men.

Further Reading
Online Retail User Experience Benchmarks 2006
Online Retail User Experience Benchmarks 2004

Graham Charlton

Published 8 November, 2006 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (5)


Jane Peters

I agree! Men are more likely to shop online that trawl the high street looking for bargains. I think the credit crunch has hightened this and made shopping online even more desirable to men.

Jane Peters

almost 10 years ago



Excellent post..! The world is growing. Men are also getting busy. They prefer to shop to save money and time both.

over 9 years ago



Men don't like to shop very much - I hope nobody got paid very much to do that study.  Online shopping also offers discounts that will still put a person ahead after shipping, and you don't even have to leave the comfort of your own home.  You could take care of all your shopping for the Holidays in your sweats - it sure beats having to go to the nearest shopping center, however far away that is, and online features no traffic, no other people, no screaming kids to deal with except your own.  Online retail actually slightly grew over the last fiscal quarter as opposed to traditional retail outlets. 

over 9 years ago



Men just dont like to be trawled around shops. This makes shopping online ideal for most males. It takes the hassle and pressure out of it. I do 80% of my shopping online and last xmas i bought all my presents online.

almost 8 years ago



that true john you could get better stuff in :

over 7 years ago

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