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Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports...

Brands and social media (Cone)

  • 78% of social media users interact with companies or brands via new media sites and tools, an increase of 32% from 2008.
  • 95% of new media users also believe companies or brands should not only have social media presence, while 89% believe that they should interact with their consumers in this space. 

Social network US market share (Experian Hitwise)

  • U.S. visits to Facebook increased 194% year on year in September 2009, making it the most popular social network in the US, with 58.59% of all US visits to social network sites.
  • MySpace was second on 30.26%, a fall of 55% on September 2008. Next was Tagged on 2.38%. Twitter accounted for 1.84%, an increase of 1170% year on year.
  • Overall visits to social networks rose 62% year on year, with usage among over 55s up 77%.

Social network UK market share (Experian Hitwise)

  • Twitter now receives more web traffic than MySpace in the UK, picking up 1 in every 400 UK internet visits in August, ranking as the 27th most visited website in the UK, one position above MySpace.
  • Twitter claimed 2.21% of UK visits to social networks, though since this only measures direct visits to the Twitter website and not the various Twitter clients, it may underestimate the real numbers.
  • Facebook was number one, with 47.5%, followed by YouTube on 16.63%, and Bebo on 4.26%.

Social media and customer experience (Tealeaf via Econsultancy)

  • Customers who experience problems when shopping online are talking about it on social media sites; 13% this year compared with 8% in 2008.

  • 51% of respondents saying that social media has influenced their online transactions. 75% said their choice of retailer was influenced by what they read on social media sites, while 56% avoided a particular company after reading a bad review.

Social media and small businesses in the US (BIA/Kelsey)

  • 9% of small businesses use Twitter to market themselves. 32% of SMBs intend to use social media in their marketing in the next 12 months, while 39%  plan to include customer ratings or reviews on their own websites, and 31% plan to place links or ads on social sites or blogs.

Advertising on social networks (comScore)

  • Social networks accounted for 13.8bn display ad impressions in August 2009, which is more than 25% of all display ads viewed online.
  • The telecommunications, retail and banking sectors were the biggest advertisers on social networks, in that order.
Graham Charlton

Published 30 October, 2009 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (5)

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Johan Horak

It's interesting to see that very few small businesses are using social media, but the trend is UP.

I believe that these two needs to be a warning sign to business to adopt a social media strategy:

  • Customers who experience problems when shopping online are talking about it on social media sites; 13% this year compared with 8% in 2008.

  • 51% of respondents saying that social media has influenced their online transactions. 75% said their choice of retailer was influenced by what they read on social media sites, while 56% avoided a particular company after reading a bad review.

Thanks for sharing this valuable info.

about 7 years ago

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Augustine Fou

YOY numbers show Facebook grew, compared to a year ago. But the last 3 months it has been on the decline in pageviews, average stay, and pages per visit. We hypothesize that the loss of trust due to ads in the stream, higher noise-to-signal ratio due to ads, and the fact that people cannot get their own data and communications back out are contributing factors to this decline (pics)

http://bit.ly/l6Ljx

about 7 years ago

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Carol Burns

The social sites are great, but they also need to expand they're stores. If they would go to places like ebay, craigslist, and sellbits.com they could expand their businesses immensely.

about 7 years ago

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Dennis Hollingworth

Picking up on Johans point, in my experience so far, the only smaller businesses that are invloved in social media are actively involved in some related practice, eg: they are graphic designers, or self-employed marketeers. Applying the 80/20 rule (to allow for the ones that are excpetions, lol!), businesses that are no-where near a related field, simply do not use the Internet for business, apart from maybe purchasing stationary etc), and are simply not aware of any potrential from any social media platform, or even SEO!
This isn't their fault; they probably aren't in the 'under late 20's' demographic that has only ever grown up with the Internet, either as a consumer or a business owner.
The irony is, they may well fall into the groupings that are heavy Internet shoppers, (Amazon, ebay etc).
Exposure, eduaction, and training!

about 7 years ago

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Jon Leon

It's fascinating looking back at these stats. It's amazing how many companies are still trying to get to grips with social media, it's becoming middle aged in online terms and there are some big new players coming through such as Pinterest and Tumblr that are causing shockwaves.

While some businesses struggle to get to grips with Twitter and Facebook, the next round of social tools will be here to take over.

over 4 years ago

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