Here's a selection of recent social media stats, taken from a range of sources, including Econsultancy's Social Media Statistics document, which forms part of the Internet Statistics Compendium, and other reports...
Brands and social media (Cone)
- 78% of social media users interact with companies or brands via new media sites and tools, an increase of 32% from 2008.
- 95% of new media users also believe companies or brands should not only have social media presence, while 89% believe that they should interact with their consumers in this space.
Social network US market share (Experian Hitwise)
- U.S. visits to Facebook increased 194% year on year in September 2009, making it the most popular social network in the US, with 58.59% of all US visits to social network sites.
- MySpace was second on 30.26%, a fall of 55% on September 2008. Next was Tagged on 2.38%. Twitter accounted for 1.84%, an increase of 1170% year on year.
- Overall visits to social networks rose 62% year on year, with usage among over 55s up 77%.
Social network UK market share (Experian Hitwise)
- Twitter now receives more web traffic than MySpace in the UK, picking up 1 in every 400 UK internet visits in August, ranking as the 27th most visited website in the UK, one position above MySpace.
- Twitter claimed 2.21% of UK visits to social networks, though since this only measures direct visits to the Twitter website and not the various Twitter clients, it may underestimate the real numbers.
- Facebook was number one, with 47.5%, followed by YouTube on 16.63%, and Bebo on 4.26%.
Social media and customer experience (Tealeaf via Econsultancy)
Customers who experience problems when shopping online are talking about it on social media sites; 13% this year compared with 8% in 2008.
- 51% of respondents saying that social media has influenced their online transactions. 75% said their choice of retailer was influenced by what they read on social media sites, while 56% avoided a particular company after reading a bad review.
Social media and small businesses in the US (BIA/Kelsey)
- 9% of small businesses use Twitter to market themselves. 32% of SMBs intend to use social media in their marketing in the next 12 months, while 39% plan to include customer ratings or reviews on their own websites, and 31% plan to place links or ads on social sites or blogs.
Advertising on social networks (comScore)
- Social networks accounted for 13.8bn display ad impressions in August 2009, which is more than 25% of all display ads viewed online.
- The telecommunications, retail and banking sectors were the biggest advertisers on social networks, in that order.