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If your website gets massive traffic, or you are building a new website and can't sleep at night because you're worried that you will, Yahoo wants to help. And it doesn't want anything in return, except maybe your love.

On Tuesday, Yahoo will announce that it has open sourced Traffic Server, the HTTP web proxy cache it uses internally to serve up millions upon millions of requests to its users on a daily basis in an efficient manner.

Traffic Server, which will be an Incubator Project of the Apache Software foundation and which is already available for download, was originally acquired by Yahoo when it purchased Inktomi. It works by "caching frequently-accessed information at the edge of the network", in turn bringing content "physically closer to end users, while enabling faster delivery and reduced bandwidth use". In one Yahoo test, a single server handled up to 35,000 requests per second.

In an interview with News.com, Shelton Shugar, Yahoo's SVP of Clouding Computing, stated that Yahoo is open sourcing Traffic Server because it thinks it can build a community around it:

We've donated Traffic Server to Apache because we think it's a great piece of code, and we want to build a community around that in the same manner we built a community out of Hadoop.

Hadoop is an open source Java software framework that Yahoo has contributed significantly to.

What about competitors? "We suspect our larger competitors already have some solution they're happy with," Shugar says.

It's an interesting move. When it comes to Yahoo's consumer facing products, not much appears to be changing. But behind the scenes, Yahoo has made significant investments in reaching out to developers. This is just the latest example. The question is whether a good rapport with the developer community is really what Yahoo needs right now.

Time will tell. In the meantime, if you have a significant amount of traffic and a web proxy cache fits into your plans, Yahoo hopes you'll take a look at Traffic Server. After all, it's all about 'Y!ou'.

Photo credit: Yodel Anecdotal via Flickr.

Patricio Robles

Published 3 November, 2009 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (4)

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Internet Marketing

The process of on-page optimization involves tweaking of both the codes as well as the contents of the website. The contents need to have the right set of keywords. At the same time density of the keywords should be proper. Less number of keywords and search engine spiders would fail to recognize the relevance of your website. Overstuffing with keywords and your website will be flatly rejected by search engines as spam. Only an experienced SEO specialist can achieve the right balance in optimization so that your website ranks high in the result pages.
Off-page optimization on the other hand aims at increasing the quality and quantity of the outbound links. This is important because these links drive in the traffic to web pages.
In order to remain competitive, a website needs to incorporate both on on-page and off-page optimization elements.

almost 7 years ago

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Internet Marketing


One of the most advantageous aspects of social media marketing is: it makes it easier for the businesses to establish a direct contact with their customers. Because it is cheaper, the small businesses with limited advertising budget can gain an exposure as big as their stronger rivals. Social media optimization helps in brand building in a way that no other internet marketing techniques can. It proves to be more effective than other online marketing methods simply because it works within the periphery of a closeer group and can penetrates at a personal level. As a result, it becomes easier for it to evoke trust and reliability for a brand.

almost 7 years ago

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Nainital Tour

Nainital is famous for its natural and refreshing climate. As Nainital is located in Kumaun Hills therefore weather remains very pleasant throughout the year, except some  chili months from Jan to March due to snow fall. But in these months too the tourists come to enjoy the snowfall. These three months also have their own beauty.  During this season  snow covers hills and trees which look like natures gift to Nainital. The temperature of Nainital is not very high at any season. During summer the average temperature of Nainital is about 27deg max. and 10deg min. In winters it ranges 15deg Max. and 3deg Min. Due to Snow temperature falls down below 0deg. The best time for tourist to visit Nainital is from April to June, and then again in Sep. - Oct. July and Aug. are the months of heavy rain fall. During monsoon temperature falls to 28deg max. and 7 deg min. In competition of other neighboring places Nainital has much cold climate. The climate ensures better hygiene and congenial atmosphere.  

over 6 years ago

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Matrimonial

Nice Blog...

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over 6 years ago

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