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Reuters has given a boost to the blogosphere by investing in US-based aggregator Pluck and announcing plans to syndicate blog stories to its media clients.

The news agency has paid $7m for an undisclosed stake in Pluck, which provides newspapers and media groups in the US with around 2,800 selected blog feeds.

Reuters said it plans to extend Pluck’s syndication service Blogburst to its clients in Europe and Asia.

The move indicates how journalists are increasingly turning to blogs for viewpoints on stories, although some continue to express doubts over their accuracy.

Pluck has already received funding from VC firms Austin Ventures and Mayfield Fund. It also offers a service called SiteLife, which allows sites to provide users with the ability to comment on stories and create their own blogs.


Published 14 November, 2006 by Richard Maven

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