{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}
Loading ...
{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}
{{ item.title }}
{{ item.short_summary }}
Loading ...
Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
“”.
Check your spelling or try broadening your search.
This service is currently undergoing maintenance.
Please try again later.
Morgan Stanley: Mobile web will be 2X the size of desktop internet
The mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet." Within five years, the report predicts more users will connect to the web via mobile devices than PCs.
Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.
The report cites five trends that will make mobile "bigger than you think": 3G + social networking + video + VoIP + impressive mobile devices. Apple is cited for its market-leading iPhone and breakthroughs in user experience, Japan for its content and monetization models, and Facebook for bringing social networking to mobile. But the report stresses that these are early days with plenty of room for shifts and surprises in the various areas of mobile dominance.
We wouldn't presume to summarize over 1,000 pages of mobile data in a blog post. Dig in at Morgan Stanley. Alternately, ReadWriteWeb has posted both documents on Scribd.
Published 16 December, 2009 by Rebecca Lieb
Rebecca Lieb oversees Econsultancy's North American operations.
Enjoying this article?
Get more just like this, delivered to your inbox.
Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.
Comments (4)
Mike Stenger, MikeStenger.com
Morgan Stanley's research does make a lot of sense. We're seeing a huge increase in smartphones and phone's with a lot better internet capability and connectivity. Sites such as Twitter and Facebook don't hurt either.
Mobile web being 2x bigger than the already huge desktop internet though? We'll just have to see.
almost 8 years ago
Ronan Mooney
The opportunities that exist for startups and innovative mobile software products is staggering. The real excitment is with so much uncertainty in where mobile interest can go the possibilities are currently boundless.
almost 8 years ago
chinese wholesalers
breakthroughs in user experience, Japan for its content and monetization models, and Facebook for bringing social networking to mobile
over 7 years ago
mapo
Is JP Morgan the next probe target ? Does Obama wants to reduce the number of investment banks down to zero in US and force them only to do biz overseas ?
about 7 years ago