iphoneThe mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet."  Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.

The report cites five trends that will make mobile "bigger than you think": 3G + social networking + video + VoIP + impressive mobile devices. Apple is cited for its market-leading iPhone and breakthroughs in user experience, Japan for its content and monetization models, and Facebook for bringing social networking to mobile. But the report stresses that these are early days with plenty of room for shifts and surprises in the various areas of mobile dominance.

We wouldn't presume to summarize over 1,000 pages of mobile data in a blog post. Dig in at Morgan Stanley. Alternately, ReadWriteWeb has posted both documents on Scribd.

Rebecca Lieb

Published 16 December, 2009 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

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Comments (4)

Mike Stenger

Mike Stenger, MikeStenger.com

Morgan Stanley's research does make a lot of sense. We're seeing a huge increase in smartphones and phone's with a lot better internet capability and connectivity. Sites such as Twitter and Facebook don't hurt either.

Mobile web being 2x bigger than the already huge desktop internet though? We'll just have to see.

over 8 years ago


Ronan Mooney

The opportunities that exist for startups and innovative mobile software products is staggering. The real excitment is with so much uncertainty in where mobile interest can go the possibilities are currently boundless.

over 8 years ago


chinese wholesalers

breakthroughs in user experience, Japan for its content and monetization models, and Facebook for bringing social networking to mobile

over 8 years ago



Is JP Morgan the next probe target ? Does Obama wants to reduce the number of investment banks down to zero in US and force them only to do biz overseas ?

almost 8 years ago

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