{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Predictions for online retail this Christmas have been generally positive, and initial results seem to be bearing this optimism out.

I've gathered together some stats on e-commerce spending for the holiday season so far...

US online retail sales (comScore)

  • For the holiday season from November 1 to December 20, US online retail sales reached $24.8bn, a 4% increase over the same period in 2008.
  • Spending on 'Green Monday' December 14 was $854m, 1% less than the previous year, but the three following days each surpassed $800m.
  • Tuesday, December 15 set an individual day spending record with $913m. By comparison, spending on Cyber Monday (Nov. 30) was $887m. 

Peak online shopping days in the UK (Hitwise)

  • Cyber Monday’ (Dec 7) and Sunday December 6 were the joint busiest days for online retailers so far this year, meaning that the peak for Christmas online shopping has moved closer to the 25th. The busiest day for online retailers in 2008 was Sunday November 30.
  • Department stores and supermarkets have been the biggest beneficiaries of the shift towards later online shopping this Christmas, though Amazon had the biggest increase in visits.
  • According to MetaPack stats, Cyber Monday remains the highest shopping day in the UK with sales on Monday 14 decreasing by 2% on the 7th.
  • On December 7, £1.4m was spent online at 13:43 in just one minute, with sales peaking at £33m between 13:00 and 14:00. (IMRG)

UK average order values (Coremetrics)

  • Coremetrics figures show that  the value of the average order placed online is up by 94% this Christmas, compared to 2008.
  • The number of goods that are purchased per transaction has also increased significantly, from 2.7 items in 2007 to 3.7 per order in 2009.

UK online retail sales (IMRG)

  • UK shoppers spent £5.3bn online in November, with sales up by 25% on Octobers, and by 11% compared to November 2008.
Graham Charlton

Published 22 December, 2009 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (3)

Avatar-blank-50x50

Mark Bolitho, New Business Director - Ecommerce at more2

Staggering amounts of money - and there are still lots of people out there who won't put their credit card details anywhere near it!

I think we're in the right business anyway...

almost 7 years ago

Avatar-blank-50x50

Jason Smith

These ecommerce spending stats are awesome. These figures show the an even greater shift towards online retail :)

almost 7 years ago

Mike Stenger

Mike Stenger, MikeStenger.com

Nope, no one is buying in this horrible recession. What are retailers going to do!?

almost 7 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.