{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

For consumer brands that want to harness - and feel the group hugs from - their community, there’s nothing quite like Facebook.

With hundreds of millions of unique users, Facebook offers a ready-made platform for companies to communicate with customers and fans, to support and extend marketing campaigns and to move some of those key brand metrics. 

I have collated a few of the best presentations and videos to help you understand exactly why Facebook matters, and what it can do for your business (and how to do it). 

The first two presentations in particular provide excellent guidance on how to get the best out of Facebook, as a business, by creating brand pages. 

There are a couple videos featuring Facebook’s head of brand solutions, who explains how (and why) others are using the social network, and what's on offer. And there’s also a video from two Coca Cola fans who set up what has become an unbelievably successful fan page for the company, plus a few other things, including a look at the brands that are already doing well in this area.


15 Facebook Learnings From The Top 50 Brands


40 Ideas and Tips for Facebook Product Pages

Facebook’s Head of Brand Solutions Explains All

Part 1

Part 2

How Coca Cola Fans Built The Coca Cola Facebook Fan Page

How To Set Up A Facebook Brand Page And Why

Top 50 Facebook Pages - 2009

I hope they help. Remember to be creative! Good luck.
Chris Lake

Published 11 January, 2010 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (10)

Save or Cancel

Billie Andersen

So many brands are still not realising the full potential of lots of social media opportunities. For companies that have decided they can benefit from a presence on Facebook, this is a very clear summary of how to start to use Facebook effectively.

over 7 years ago

Rich Baker

Rich Baker, MD at Conversational-UK Ltd

Really very useful - thank you!

over 7 years ago


Slots of Vegas

This is a GREAT POST. 

With so much of information and useful one..This is by far the best I have came across  till now..

I am going to use some of the ideas and concept into our Facebook Fan Page..and I am sure it will work.

The way Faccebook getting so big..there is lot of scope for brands to evolve and have a strong presence there..


over 7 years ago


Damien Mair

Nice collection of resources. Will be a useful link to forward to a few clients.

over 7 years ago



It is a very interesting guide. I would like to mention that IKEA made an amazing campaign for the opening of IKEA Malmo through a facebook fan page.In certain days, they would upload a picture of an IKEA room and the first person that tagged their name in the picture won the product.

So far, that is my favorite strategy. Here is the link to the full explanation and results of the campaign:


Hope you find it useful

over 7 years ago


Nick Flood

This is a fantastic article especially as I just setup my brands Facebook page today. More optimisation tomorrow :)

over 7 years ago



Wow thats a great present for any marketer looking to improve how their run their social media campaigns in 2010.

over 7 years ago



Great article. Definitely worth reading for any companies that have yet to enter the wonderful world of Social Media.

over 7 years ago


Andrew Liddell, Ecommerce Business MGR at Personal

facebook and FMBL - reading this page has made my day! 

over 7 years ago


Malcolm Lambe

Chris, brilliant post and very inspiring! I've been trawling Google for information on marketing on facebook and this is by far the best site I've found. keep it up! cheers, malcolm lambe - "copywriter to the internet stars"

about 7 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.