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Time Out London recently launched an iPhone app, which helps users locate nearby restaurants, gigs, art galleries and more.

I've been trying the app out to see how it compares to other local listings apps like Yelp and Qype Radar...

The app is sponsored by Smirnoff for the first six months, and this seems to be a pretty good fit for both sponsor and publisher. Time Out offers Smirnoff access to it target 25-44 demographic, while Time Out is able to offer it for free download and extend its reach.

Also, compared with some other branded or sponsored apps, thanks to the fact that it is more useful day to day, it should have a longer lifespan, meaning more views / engagement for both sponsor and publisher.

More importantly, the app itself works well, with a good, easy to navigate, user interface, though it can be a little slow to load at times.

You can search by event and area, or it can take your current location via GPS and pinpoint local events and venues on the map for you:

At the bottom, you can select and deselect so it shows cinemas, theatre, gigs, restaurants and bars, while selecting the pins will give you further details, reviewer ratings etc:

The 'Inspire Me' feature is useful too, it provides ideas for current events, gigs, exhibitions etc to go to, and users can shake the app for a new selection if they don't like what's on offer, and touch the event for more info: 


The app works well, and is very easy to use, and it can be useful if you are stuck for ideas for what to do, or else need to find a local bar or restaurant.

I still prefer the Yelp and Qype apps, as they both offer a greater level of detail. For instance, with Yelp, you can find and read reviews of nearby restaurants, see photos, details on the price range, as well as showing walking directions, something Time Out doesn't do.

The Time Out app works better for recommendations though, thanks to the top ten picks list and 'Inspire Me' feature, while the sponsorship model seems to be a good way for publishers to cover the cost of app development.

Graham Charlton

Published 15 January, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (3)



Qype and Yelp are good but they're just directories of addresses, they don't show what's on. Time Out has events as well as restaurants and bars nearby. Surely that's preferable?

almost 7 years ago

Tatiana Likhacheva

Tatiana Likhacheva, SEO Account Manager at Greenlight

I also have to say I love that it has ‘share this’ option great to post on facebook, even more engagement and integration with your social networks.

almost 7 years ago



I just started using the app yesterday and loved it. However, today it got stuck on the "Inspire me" section. When I press the "Back" button, it turns red; however, the screen does not go back to the previous menu. I am able to "Shake again" and get another set of inspirations but am stuck in the "Inspire me" zone and can't use anything else. The iPhone seems to be working fine, so it seems to me that this is an app glitch. Any ideas of how to get rid of it, please? Is it possible to reinstall the app?

about 6 years ago

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