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Mobile marketing can be both a cheap and effective marketing method, whilst also offering enormous reach to marketers. There are currently more wireless mobile devices than televisions and computers combined, and are used by most demographics, making it an appealing marketing channel.
I've been finding some interesting presentations on the subject from Slideshare, including general introductions to mobile marketing, market data, and analysis of future trends...What is Mobile Marketing? Mobile Invisible Revolution Mobile Marketing Trends 2010 iPhone Applications & Luxury Brands Mobile Marketing Discovery Tactics for the Mobile Web Mobile Marketing 101 2010 Mobile Influencers: Trend Predictions in 140 Characters AdMob - Mobile Metrics (November 2009)
Mobile Advertising IAB Reebok Ipl Case Study