{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Mobile marketing can be both a cheap and effective marketing method, whilst also offering enormous reach to marketers. There are currently more wireless mobile devices than televisions and computers combined, and are used by most  demographics, making it an appealing marketing channel.

I've been finding some interesting presentations on the subject from Slideshare, including general introductions to mobile marketing, market data, and analysis of future trends...

What is Mobile Marketing? Mobile Invisible Revolution Mobile Marketing Trends 2010 iPhone Applications & Luxury Brands Mobile Marketing Discovery Tactics for the Mobile Web Mobile Marketing 101 2010 Mobile Influencers: Trend Predictions in 140 Characters AdMob - Mobile Metrics (November 2009)
Mobile Advertising IAB Reebok Ipl Case Study
Graham Charlton

Published 12 February, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.