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AGLOCO is a new startup from the founders of AllAdvantage, a site PC World placed at number five in its list of ’25 worst web sites’.
By all appearances, AGLOCO is essentially AllAdvantage 2.0, as the idea behind it seems to be exactly the same – users are paid to surf the net as long as they subject themselves to watching all manner of advertising.
We didn't care much for that business model first time around, but is AGLOCO a different beast?
How does it work?
Users need to sign up, provide personal details and agree to their viewing habits to be tracked by the site. They also need to download a ‘viewbar’ which targets advertisements at the user based what they are looking at.
In return, users are rewarded with a portion of the advertising fees, as well as shares in the company. The AGLOCO site rewards users with up to 8,000 shares per month for attracting new users to the site.
The new site is also offering users a cut of profits from affiliate marketing deals, though only once they've bought a product (they get a kickback, essentially, rather than AGLOCO claiming the whole affiliate fee from Amazon or wherever...).
Matt Marshall at VentureBeat believes that the site may do better than its predecessor:
“This targeting aspect is where AGLOCO’s latest incarnation could prove more powerful than last time (AllAdvantage ranked among the top twenty websites, according to Nielsen/Netratings; it had ten million members). Better targeting technology exists today, and affiliate models are more established.”
Unlike the first time around, AGLOCO will not be raising any venture capital. As well as AllAdvantage veterans Carl Anderson and Jim Jorgenson, the team behind the site includes a whopping eight Stanford MBAs.
Michael Arrington at TechCrunch believes the site has a good chance of succeeding this time:
“If they can get enough people actively using the software, and the advertising market doesn’t implode, my guess is they will have a success on their hands. AGLOCO isn’t going to make the world a better place, but it may be a profitable business.”
That may be so, though I wonder how effective this scheme will be – people who get paid for their surfing habits are not exactly the demographic advertisers would pay to be in front of, right?
The affiliate marketing strategy is interesting, and perhaps this is where the AGLOCO can make a real difference, assuming users are in buying mode of course.
So it is a sort of affiliate-funded discount model. Is that going to be the key propostion for users? The AGLOCO website is so far 'under construction' so it remains to be seen.
One worth keeping an eye on perhaps...