Whether you are an offline marketer or digital marketer, developing integrated, multichannel marketing campaigns is now a critical element of planning and strategy.

With this in mind, I've been searching through Slideshare to find some excellent presentations on various aspects of multichannel marketing. 

Driving Customer Engagement Through Multichannel Marketing Multichannel Marketing For Retailing Econsultancy Multichannel Innovation DSB Econsultancy Multichannel Innovation Toyota Agillic Mailbox to Multichannel: How multichannel can work for non-profits Barack Obama's Multichannel Marketing Campaign Achieving Cross Channel Marketing Mix Nirvana Identifying Multi Channel Customer Experience Best Practice Multichannel Marketing Stories
Graham Charlton

Published 19 February, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (1)

Neil Warren

Neil Warren, Publisher at 2N Media Ltd - ModernSelling.com

Sorry Graham, I'm sure they're all excellent, I just don't have the time to look through them all.

Tell me though, do any of them mention how multi-media customers and prospects are intended to actually engage with multi-media sales and customer service staff - that they have presumably recruited, trained and equipped?

(And this is the second "hot" topic, after the 1. Five areas businesses spend too much/little, on the latest Econsultancy newsletter, with multi-media customer engagement at its heart - so it's getting a bit spooky!)

Regards - Neil

over 8 years ago

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