Webmaster World forums recently hosted a discussion on whether or not a site’s search engine ranking is affected by the length of time a domain name is registered for.

The theory is that registering a domain name for ten years indicates to Google that the domain’s owners’ have made a long term commitment and therefore the site is less likely to be spam.

In the patent applied for by Google last year it says:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year.

Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.”

Other advantages of long-term registration include securing your domain name – it prevents expired domain buyers from registering your domain name and taking advantage of the traffic you have built up.

You may also get a reduced registration fee for such a long term commitment – registrars such as GoDaddy offer a discount for this.

Whether this is a major factor in your site’s ranking or not, surely if can’t hurt to commit to ten years if you are serious about your domain name.

Then again, .co.uk domain names can only be registered for two years. Nothing more, nothing less.

Please Big G, don't penalise us Brits...!

Further Reading:
Search Engine Optimization (SEO) - Best Practice Guide

Graham Charlton

Published 21 November, 2006 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

You might be interested in

Comments (1)



Yes,it definitely is a factor in SEO...having a good domain name is half the SEO work already done.

Godaddy UK domain name promo codes for a discount, these codes do not expire.
BRIL1: 10% off any order
BRIL3: 30% off .com domain names
Codes work on renewals, UK codes and US codes here:

over 9 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.