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Running an ongoing SEO campaign is a lot like spinning plates. With so many factors in play in search engine algorithms, you really need to be aware of all of them at once to ensure a successful campaign - it's all about keeping a balance between all of them.

This post is a compilation of various pitfalls, gripes and bugbears I've come across where something is lacking in the balance required for success in organic search.

1. Obsessing over onsite SEO

The 800lb Gorilla in the Room (linkbuilding)

image credit:Kern Creative


I've always thought the term "Search Engine Optimisation" is a bit misleading. The word 'optimisation' makes you think that it's all about fiddling with your site to make it more accessible and matched to keywords for search engines. Yes, that's certainly a crucial part of the process but anyone who's managed a successful SEO campaign in even a half-competitive niche will tell you can't get anywhere with onsite optimisation alone. 

It's the link building (offsite) part of the equation that really separates the wheat from the chaff in any particular niche. It's links, both quality and quantity, that Google looks at to rank a list of webpages targeting the same keyword. Yet I've seen so many cases of sites that have supposedly been 'SEO'd' where the only ongoing work seems to have been tweaks to title tags, headings, copy and internal links.

Obsession over setting up XML Sitemaps and PageRank Sculpting is another symptom - see Jill Whalen's excellent rant on SEO Boondoggle from last year. 

Yes, onsite SEO alone will get you a long way if you already happen to have a lot of backlink authority; in some cases of big brands with powerful sites it might even get you to number one for your target keyphrases, but for everyone else continuous improvement has to focus on ongoing link building. If your SEO campaign isn't bearing fruit after a lot of time and investment, ask yourself (or your SEO) whether this is the reason why.

2. Forgetting about the foundations

I need to balance the first point here, because throwing everything into link building without making sure your onsite keyword targeting is in order is a bit like trying to build roads to a new shopping centre before the building's foundations have even been laid down - it's pointless. 

Search engine algorithms ultimately boil down to two facets - relevance (ie keyword targeting) and importance (ie backlink authority).  You need both parts to be happening for the sweet sweet feeling that comes with great rankings, traffic and profit. This is why I'm sceptical of people who go for link building-only services without having a handle on the onsite side of things. 

3. Worshipping the false idol: the homepage

Obama - beware of false idols

image credit:tnoyf.com


Now this is really a pet peeve, and I know a lot of my fellow SEOs will be nodding away at this point. It's true, your homepage is usually the strongest in terms of SEO and where you want your primary keyphrase rankings to come to. But that doesn't mean you can rely that single page to do everything for you while neglecting the rest of your site.

How often have you come across a site in which the homepage is the only clearly defined landing page in terms of search engine traffic? It's one of the reasons why entirely Flash-based sites are usually a no-no because they're typically just a single page as far as search engines are concerned. 

It's also often the case that when we get a new client we can see that the incumbent SEO has clearly only been link building to the homepage. For me the best long term SEO strategy, for all but the single-product websites, is to build landing pages throughout your site, each focusing on a different keyphrase variation, and build links to all of these as well as your homepage.

4. Fawning over 'BigHead' keywords

Long Tail Dinosaur

image credit: LeftClick

This is the companion to homepage worship. You've done your keyword research and seen those ten or so juicy keyphrases with the biggest search volumes - naturally you want to focus on those to get a piece of that search volume pie. These are also the ones that make you look cool in reports and presentations to your client/boss. 

Every successful SEO campaign I've worked on gets the majority of its organic search traffic and sales via the depth of long tail of referring keyphrases - ie terms which in themselves don't command much search volume, but taken together kick the arse of the biggest head you can think of (er, so to speak). 

On the other hand I've seen sites which rank top of page one for their big keyphrase targets but still aren't getting much in the way of traffic and conversions because they lack the rankings across the board for those smaller terms.  As well as this, chances are your competitors are all also fighting over those big terms and putting much of their SEO resources into - by being smart over long tail targets you can really steal a march on them (I made this point in my last post on ecommerce SEO, but I figure it bears repeating here). 

For some more detail, stats and strategy on this subject I recommend reading Single Keywords Are For Losers, which also looks at the power of grouping keyphrases together into themes.

5. Ignoring conversion & analytics

Ostrich head in sand sign

To my mind, a good SEO won't just be satisfied with measuring rankings to gauge success - they will regularly refer back to the site's Analytics to see what is actually happening in terms of traffic. Are those positions actually bringing traffic to the site as you predicted? If it is, are there any unusually high bounce rates suggesting you might be going after irrelevant or too broad terms? Are the number of referring keywords increasing? If not, why not?

This may all seem obvious, but unless you develop a routine of checking analytics as part of the campaign you can easily miss some pretty important insights that should be feeding back into your SEO efforts. Often, blindness to this data is borne out of not wanting to be proven wrong or face challenging questions about results achieved so far.

Beyond this, I'm a big fan of tying SEO measurement with conversions and sales. Setting up ecommerce tracking, goals and funnels within your analytics package is crucial if you really want to get an idea of whether your organic traffic is making any real difference. Again, purely focusing on traffic and ignoring conversions is a sign of not wanting to deal with bad news.

6. Obsessing over analytics

OCD-cartoon

image: campusblues

As with anything, you can take Analytics too far though. The sheer volume of data, reports and levels you can drill down into can very easily suck you into spending hours and days analysing traffic, trends, year on year comparisons, weird referring keywords that make you go 'ooooh' and strange anomalies you start pointing out to your annoyed colleagues.  

Suddenly you realise you haven't actually done any productive work, you've just been staring at pretty graphs and have nothing to show for it in terms of results.

Believe me, I've done this (can you tell?), and have come to the realisation that at some point you have to stop looking at analytics, get off your arse, and get on with some real work (erm ok you'll probably still be sat on your arse to do that, but - you know what I mean). 

7. Tweakophobia

Several times I've had an SEO client say they're reluctant to carry out changes to a page, whether it's updating or adding copy, changing a page title or including a new feature because they don't want to "mess with their rankings". I guess the closed door nature of search engine algorithms have built up a mystique around them.  

This mythical beast they call "Google" has the power to giveth (enough traffic to keep entire businesses going) and to taketh away (we've all heard the stories of bans, penalties and filters for doing the wrong thing, causing rankings and traffic to bomb overnight). Somehow this translates into an irrational fear of 'poking the beast' which kicks in when your SEO suggests changing the copy or titles on a page.  

If this is you, I want you to listen very carefully. First, SEO is not voodoo - it's actually a pretty clear set of principles, and most of the time (barring the very occasional truly baffling occurrence), making the right changes leads to positive results.  Second, change is normal and healthy.  

A naturally ranking website (ie without a specific 'SEO' campaign behind it)will be drawing lots of visitors and will inevitably be adapting and changing its content and look as time goes on. Google recognises this, and in fact gives a lot more attention to a living, breathing webpage - by crawling it more often - than it does to a page that has been stuck with the same content since it launched in 2002.  

Third, your copy/page title/meta description/navigation menu is not a sculpture of fine art. It hasn't been ordained to be that way by angels who have wished it 'just so'.  Take a leaf out of the experts in Conversion Rate Optimisation, who have proven the power and profitability of constant change, testing and tweaking. 

8. The Premier League chairman factor

Non footie fans will (hopefully) forgive the analogy, but to me it's a perfect one. In modern football, especially the Premier League, owners and chairmen are so impatient for results that oftentimes a new manager is sacked only a few months after he was brought in, because the results aren't coming in as expected. (Take a look at this list for some background evidence - it's OK, you can tell your boss you're working and blame me).  

It frustrates me because so often the manager isn't even given time to settle in, get to know the players and mould a team in his vision. This is why Arsene Wenger has been able to construct one of the finest football teams on earth, because he has been given over a decade to work his magic (there's another example of a manager that's been around for donkey's years and built a pretty good team too, but I don't like to speak his name).

The point? Ah yes. Well you see the same thing happens so often with SEO - clients and site owners fail to grasp that the onsite SEO, linkbuilding work and building of domain authority is a long term investment and will not get you to the top of Google for all your keywords within a couple of months. Results take time in this game, and sometimes, particularly when you're in a very competitive niche, you need to be patient and have an understanding of what is happening under the surface.  

There's definitely a tipping point in a lot of cases where good things start happening all at once after a period of stagnation in rankings. One of my clients didn't see significant progress until six or seven months into the campaign - yet after a year the ROI on their SEO campaign was more than 1,800%! Now this should never be used as an excuse for crappy SEO - I guess it requires trust and understanding on both sides, but it can be frustrating when clients get twitchy in this way and you just know good times are around the corner.

The other symptom of this twitchyness happens on a smaller level: you make a significant change to a site based on sound SEO practice - perhaps a URL rewrite or introduction of copy - and there is an immediate negative effect in rankings.  

Immediately the pressure comes on the SEO for suggesting such a change and aspersions are cast as to his/her sanity. It is also responsible for severe cases of Tweakophobia (see number seven above). But it's so often the case that Google - for reasons best known to itself - will often react this way for major changes while it updates its index, and after a while the positions come back stronger than ever.  

Have patience, my friend, and courage in your convictions - backing out of such changes is probably the worst thing you could do, because when the rankings come back, it looks like that change was a bad idea.

9. Reading too many SEO blogs!

Bookworm

image: Bookworm by ittybittiesforyou


OK, this is perhaps a bit controversial for someone who blogs about SEO to say, but I'm not alone. Now I'm the first to recommend keeping up with what the prolific SEO industry is talking about; indeed without SEO blogs and forums I wouldn't even be an SEO. But you can take it too far. 

You don't have to read everything that comes out there to be a good SEO (in fact, if you did, you wouldn't have any time left to actually do anything).  You do, on the other hand need to spend your time actually doing SEO to be able to really master it. Once you reach a certain point in understanding the fundamentals, practical experience is really the only way to truly grasp what works and what doesn't.  

A young fella by the name of Glen Allsopp (aka ViperChill) - who incidentally makes me feel both old and dumb - recently highlighted this point in the best possible way by writing about SEO techniques that he has found to be very effective, based not on reading hundreds of SEO blogs, but by trying things out for himself.  

I strongly urge you to read that post and then, take a break from obsessive reading and just get on with it.  I'll try and do the same, right after I've read these posts in my Twitter stream... [doh].

I'd be really interested to know if you've come across issues like these, if you have others, or just think I'm plain talking nonsense and want to let it all out - please leave a comment...

Jaamit Durrani

Published 25 March, 2010 by Jaamit Durrani

Jaamit Durrani is SEO Director at OMD UK and a contributor to Econsultancy. You can also follow Jaamit on Twitter.

2 more posts from this author

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Anik Sumon

Nice one Jaamit. Specially the false idol bits.

over 6 years ago

Kelvin Newman

Kelvin Newman, Creative Director at SiteVisibility

All great advice, the trick is trying to keep to all of it!

over 6 years ago

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Prachi D

Jaamit, could not agree with you more. Another great post. Point 9, Don't read too many but do read selective ones, definitely otherwise you would miss great posts like this one..

over 6 years ago

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Peter Young

Great post there Jaamit, and certainly somebody who is entering into managing an SEO project particularly from the client side should take a particular note on...

over 6 years ago

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crockstar

Nice one Jaamit!

I definitely like the post and I understand the idea behind it. I don't want to stick my foot in it here, because in principle I totally agree with you, BUT I do think that onpage optimisation is something that can't be overlooked.

Of course it is nowhere near as important as linkbuilding (nothing is and I doubt very much many SEOs would argue with you on this)... but it is an extremely important factor that often gets overlooked.

Onpage optimisation may not be the key to appearing first in the SERPs but it certainly can help a great deal with CRO and with keeping the bounce rate down. I don't think there is any sort of hard and fast rule as to number of keywords and that sort of thing... but ignoring onpage can be a huge mistake and leave many pages poorly indexed or not at all if you are not careful. I've seen a load of great infographics by way of friends that I would never discover via search because they lacked any sort of text, H1 tags or alt-text.

Obviously there is such a thing as too much focus on the on-page and you can totally "over-SEO" something but just thought I would agree with you in principle whilst pointing out that onpage optimisation should not be overlooked completely :)

Thanks again for this guide though-- definitely with you on the ViperChill remark! And for what it's worth, I love the Premiership reference and have thought about this analogy myself a couple times ;)

over 6 years ago

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@stuartflatt

Just skimmed this, but great post with valid points. Will be passing on some to some SMEs I work with who try to handle more SEO in-house.

over 6 years ago

Jaamit Durrani

Jaamit Durrani, SEO Director at OMD UK

@crockstar - totally with you on this one.  I wasn't suggesting that onsite optimisation can be overlooked - hence #2 ;)  Great things can be achieved by getting onsite keyword targeting, architecture and crawlability factors sorted - but I do feel it's given too much weight. Sites with pretty poor onsite optimisation can nevertheless rank competitively because they've gained a lot of links; however the reverse isn't true.  Cheers for the comment, and you're right to raise CRO too.

over 6 years ago

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Edward Kay

Great article. I especially value the points on how SEO is so much more than onsite changes and 'tweakophobia'. Off to do some work now and ignore my twitter/blog feeds :)

over 6 years ago

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Ed Harris

Jaamit, I especially like your point no.8 and the perfect analogy you've brought. Arsene Wenger is perfect embodiment of how will a well laid plan and healthy strategy will help your long term plans. The other manager has also got lots of success, but their future looks bleak due to bad planning of their business.

Same aplies for search optimisation, because there are so many factors that lead you to nice results in the end. It is a fine art, which can be mastered only by the best, most patient and forward thinking enthusiasts.

over 6 years ago

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Adam

This is great.  SEO has been a big headache for me, and it's good to get some professional feedback.  I do think it's funny that you say not to read too many SEO blogs, yet this is one of them.  This is one of the better ones for sure.  Thanks for the guidance and expertise.

over 6 years ago

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Bill McEntee

This truly insightful information. Thank you for a terrific list of guideposts and reminders. 

over 6 years ago

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Bill McEntee

Just a little more. Like everyone, I am constantly bombarded by SEO hucksters. My email rarely sees a day without a few of them. 

When I first built sites in 1997, I tried a few SEO packages, with dismal results. The real underpinnings of what makes SEO work were rarely shared with the "great unwashed". 

So when real pros open up and offer detailed explanations like this, I am very grateful. And I don't think I am alone in this. 

over 6 years ago

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BLOGERCISE

You touched on something I've been saying for a while, Google is actually much more transparent than some "SEO Experts" like to let on.

 I guess if everyone knew that you can learn most of what you need to know by following their official blogs, and those of some of the employees, they wouldn't be so keen to spend to readily on this expert advice. 

I worked alongside a professional SEO team at a major commercial website and felt I could probably do their job after a couple of days.  Don't get me wrong, those guys did an important job and did it well, but it wasn't what most bright people would call difficult!  

Great article, just goes to show that the information we all need is freely available on the net :)

over 6 years ago

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Nikki Rae

Brilliant work again Jaamit.  Well done, mate!

Nikki

over 6 years ago

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Ian Lockwood

All very true stuff and over 10 years, mostly things that I have done or experienced myself. I disagree with the Arsenal analogy though - surely Wenger's team is the epitomy of point 4, where a loss of a big player (aka big head keyword) leads to severe underperformance (I give you Fabianski...) United, on the other hand, have strength in depth and can perform with key players missing. That's why they win things and Arsenal rarely do. ;-)

over 6 years ago

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contus

Hi Jammit, 

useful post . Chairman factor point is really noticeable one.  Most of the clients are in the same situation. i will follow you in twitter.. thanks  jammit once again..

over 6 years ago

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chris

I'm not one for posting comments but your blog was so well written, it kept me entertained throughout.... Not normal for me. You should consider writing a book. Thanks for the tips.... sadly, I must confess, I see myself in your post. But hey ho, Im still learning.

over 6 years ago

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Raoul

It is one of the most valuable SEO article that's I've ever read Thank you

over 6 years ago

Jaamit Durrani

Jaamit Durrani, SEO Director at OMD UK

@Blogercise: you're right, and I guess you're the exception to the rule at wanting to learn and do things for yourself. Having said that there's a big difference between knowing what to do and being able to execute it effectively  and this is where experienced SEO experts are needed.  But I've always said I much prefer a client who wants to learn and will go off and try things based on ideas and recommendations, versus a client who just leaves everything to the SEO to do and treats them like the village witchdoctor who's in communication with the spirits that control Google.  I get much better results off the former type of client. 

@Ashley: Thanks! Well I deliberately wanted to avoid "Top 10" - people are a bit blind to it now... I certainly agree with you on the power of educating everyone in the company on the fundamentals of what works for SEO, particularly with things like contributing to a blog or thinking of great content ideas that may get attention and links.  However I think the whole "be the best and SEO will follow" is a bit misleading in reality. You still need to (a) plan your content around what people are searching for (ie keywords), (b) great content alone will not necessarily get you links, it needs to be created/targeted with link acquisition in mind.  But yeah, basically I agree - the company that understands SEO inhouse beyond the 'SEO expert' has a far better chance of succeeding in search.

@Ian: hah well predictably enough I completely disagree with you (*cough* Rooney *cough*) Let's just see where at the end of the season eh? ;)

over 6 years ago

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Lou

Thanks Jaamit, great recommendations.  Everyone on my team has been guilty of at least a few of these at one time or another.  I read it twice and sent it around to everyone else.  It is going to be the topic of our next team meeting.  Well done!

over 6 years ago

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greg cryns

I find your "false idol" graphic very offensive. Please keep politics out of your articles.

over 6 years ago

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Nadia

Great post! I am always amazed by the long tail keywords, so thanks for the reminder. And yes, tweakophobia is constantly nipping at my heels - there's nothing like trying to get a long term vision in place when on page tweaks keep coming up!

In terms of SEO blogs, I try to reserve an hour a day to industry reading  - what do you recommend?

over 6 years ago

David Iwanow

David Iwanow, SEO Product Manager at Marktplaats.nl

Awesome, and i find all the images relevant and fun thanks for a refreshing review of the common mistakes.  I think another important part that helps reduce some of these is client pre-qualification and client education to a point.

The issue around the seo blogs is a interesting point as a web developer can read several blogs and claim to understand seo, but you can spend years learning about web development but if you claim to be a web developer they will call foul! The problem with this industry is as it is ever changing it can be hard to find the best blog to read or the best blog to follow...

The problem is that there is a line between client training and education that sometimes gets crossed and can cause some of the issues mentioned in this article to arise...

over 6 years ago

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R keller

Thanks for sharing this wondreful tips! Some time we really do this kind of mistakes in frustration of building links.

over 6 years ago

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Jody Raines

Jaamit, You really hit the nail on the head a few times. I especially relate to the analogy of the client who decides after two months that 'it's not working'... or when making a change results in a downturn but ultimately will result in much better rating and the client says within the first week "its not working". Not sure if we are our own worst enemy when it comes to setting client expectations or not. But bottom line, your points are relevant and they resonate with what I've experienced as well. The balance between on-page and off-page is always important. I think of the optimization battle as having steps, some of which are repeated, like the rinse cycle while washing clothes. And even when you think you've "got it"... the complexion of the keyword changes due to the dynamic nature of the Internet, and you are starting to climb uphill again. Loved the article and will share with others. Jody

over 6 years ago

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Phil Powdrill

Hi Jaamit

Excellent article making many good points.

Your comparison of SEO with Premier League Chairmen really made me smile.  Everyone expects instant results today.

The other key point for me was that you can't know everything there is to know about SEO. Far too many people fail online because they spend all their time learning rather than doing

Phil

over 6 years ago

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George Jacobs

This is great, with those pics and simple summary, it's not too boring to read it.

over 6 years ago

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davide corradi

great article but as few people mentioned already I wouldn't understimate the importance of ON SITE optimisation: your website is the playground where you can freely do whatever you want. It's a MUST to do as much as you can to make it as "Search Engine Friendly" as possible. Keeping your website optimised will pay off in term of usability, compatibility and long tail keywords.

over 6 years ago

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Adam Heaton

Great article, I've read through this twice and there is one point I'm constantly doing which is obsessing over analytics, but I guess seeing the effects of your work coming in to play only drives you to create even more success?

over 6 years ago

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Daniel O

love this. Seen alot of this all in the flesh.

Point 9 is a cracker. ! Infact i must get back to work now....well done

over 6 years ago

Julian Felstead

Julian Felstead, MD at 1Job.co.uk - Direct Recruit Ltd

Oh so true... I'm guilty of all these things myself in the past! Hopefully I am more balanced-viewed about them all these days.

A great article, very well written and made memorable with the great cartoons and pictures - I especially liked the OCD cartoon... now let me make a few copies of it... 

Doh!

over 6 years ago

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Maciej (ma-chi)

I think the conversion aspect is very important. People tend to stress out about sending heaping amounts of traffic to their website and often times forget to think about any of the conversion aspects of the site.

over 6 years ago

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SEO Manchester

great article but as few people mentioned already I wouldn't understimate the importance of ON SITE optimisation

over 6 years ago

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W.T. Boykin Jr.

I don't disagree with anything that you have said about your article. However, I do take a HUGE exception to the use of the U.S. Presidents picture attached Jesus icon. I personally think the feeds in the worst crap that we have going on in this country right now.

I am sure that a number of people may read this article see nothing the matter with it; since it just helps validate their beliefs and misconceptions. I would suggest in the future that you stay away from perpetuating political, racial and religious symbols in your commentaries.

Trust me a large number of us find it offensive to the nth even if those people don't happen to show up in your comment section and the ones who think it is cute/ funny do!

Your WSI Colleague

over 6 years ago

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Marc Levy

Really nice post Jaamit, our in-house beliefs and practices follow pretty much 99% of what you have written here. I even sent this article onto our whole SEO team to remind them of exactly that.

ps. really liked the 'Premier League Chairman' factor and pleased you only mentioned AW ;)

over 6 years ago

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guangwei

Thank you!

I like it

over 6 years ago

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Google Gurus SEO

Was the other manager you spoke of's name Alex by any chance, lol? Great article and serves as a good reminder of what NOT to do, not that I would really do any of this anyway, apart from I have had a case of tweakophobia in the past! I think you make some very valid points though, particularly that SEO is a balance between on and off page factors, get one part wrong and you will never rank! Cheers

over 6 years ago

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Jeremy

Awesome article and great points.  So many SEO experts that sell their services (think Orange Soda for instance) pretend to be able to do on page analysis that will be a game changer.  I don't even think there is a single employee at Google who could change SERPs or PR by messing with on page factors solely.

That being said, canonocilization errors can be costly.

over 6 years ago

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Haseeb

Really good article Jammit, covers most of the points I have had experienced, like premier league analogy which i have used several times in the past. also point 1,2 are extremely important along with tweakophobia !

over 6 years ago

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Mark Preston

Thank you for number 9,  Reading too many SEO blogs! That is the one thing that I have to remind myself. Hopefully before its 5:00pm and I realize I haven't done any work today.

Oops Ive done it again.

over 6 years ago

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Tola

Nice post Jaamit.

I can definitely relate to a number of those pointers, especially #9. If you get too engrossed in what other people are doing, you don't do anything else, I've fallen victim to this a number of times. So these days I make up my mind to set aside a fixed hour to go through blogs and if there's anything I miss out, I take home! That my rule. Do I always follow it? Not really... but at least I'm trying!

about 6 years ago

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Rajnish Parihar

Hi Jaamit,

Great post, Specially i appriciate to draw atention about disperse keywords along all

pages of website besaides rely on home page by taking more landing pages and long

tail keywords concept.

Thanks,

Rajnish

about 6 years ago

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Michael Schwartz | Link Building Services

I like "tweakphobia." You can't be stuck on one way of doing things. The Internet marketing industry is a business where you need creativity and new strategies to be successful, so you can't be static to change.

almost 6 years ago

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yudis

Some useful ideas, a few of which I didn’t know about – but this guide is not much use. The lack of/inconsistent formatting of the code makes it difficult to work out what should be used and what is optional. http://flexter-world.com

almost 6 years ago

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Chris Cooper

Can you really read too many SEO blogs.

almost 6 years ago

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Mark

Great post

The challenge is really like anything else...Study consistently and don't shy away from change (improvements)...but don't study so much that you don't actually DO anything.

Thanks

Mark

over 5 years ago

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Ech0

Should I be worried?  I found myself nodding at every single one, thinking yep done that!

over 5 years ago

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Brett Widmann

This was a really helpful article. You gave a lot of examples and how to avoid making these mistakes!

over 5 years ago

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Dan

Completely agree with this Jaamit. Far too many people become reliant on blogs and ignore the merits of unique research and iterative testing. They coincidentally tend to be the same people who make spammy reading websites which rely purely on onsite optimisation. Loved your analogy about football managers too :-)

over 5 years ago

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Jeff

Learned a few things here...just goes to show that there is more than one way to do anything including SEO.

over 5 years ago

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Elias

Number four is by far one of the most crucial issues regarding SEO. Niche keywords will bring you better results and much faster. Take your time and break down all possible keywords related to your subject and then use google keyword tool to decide at which words you need to focus at.

over 5 years ago

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ketones

Really nice post Jaamit, beliefs and practices in our house pretty much to follow 99% of what you write here. I myself have sent this entire article on our SEO team to remind them just that.

over 5 years ago

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haemophilus influenzae

Jaamit fully agree with this. Too many people are referring to the blog, and ignore the services of individual study and repeated tests. They are generally the same mistakes from people who read spam websites that rely exclusively on the points of optimization. The leaders also loves football analogies :-)

over 5 years ago

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fajas colombianas

My mistake is reading a lot of SEO blogs and materials. Because of too much reading, I dont know what to believe anymore. Some say to do this and that while others say that doing this and that is wrong.

over 5 years ago

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Мне на кризис наплевать, вылез в топе гоу бухать

Really good article Jammit, covers most of the points I have had experienced, like premier league analogy which i have used several times in the past. also point 1,2 are extremely important along with tweakophobia !

about 5 years ago

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Wolfgang Bloomfield

This is a really good post, and yes I am a little obsessive and tend to spend quite some time reading about s.e.o., but I agree that this can be brain numbing and it's a good thing to experiment, this is how you learn new things.
This subject is something that requires constant learning, as things keep changing.

over 4 years ago

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Franco Bucci

I of course agree with everything in this great article. I do wonder, however, when you add up the cost of a good well managed and successful SEO campaign if the investment ends up being far off what a decent PPC campaign would cost? The workload would be a lot less!

over 4 years ago

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sean martinsville

Well presented article. With the recent Google changes, nothing is save anymore.

about 4 years ago

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online marketing sydney

really good post for SEO campaigners, Actually about your #9th point I think if one does not read much in SEO one cannot be successful as even Google continue to make changes in search technique so such articles have to be read continuously in order to be in SEO, I will RSS it, keep posting.

about 4 years ago

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peter kenneth

I have just started working on seo and i found this post very useful and informative ...... so thanks for sharing your views....

over 3 years ago

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seo manchester

Great point about ignoring conversion & analytics. All too often SEO's report back on SERP improvements rather than conversions; conversions make money and keep us in work!

over 3 years ago

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Robert Smith

Great post, I am really impressed. This is best for SEO campaigners.

over 3 years ago

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