The National Trust has just released an iPhone app which pinpoints properties and places of interest near the user's location, something which could be a good way for the Trust to attract more casual visitors to its sites. 

I've been trying out the app...

The app is simple to use, and works best when you use the iPhone's GPS function to find the nearest National Trust sites to your current location. The information on the sites is detailed enough to help you decide whether to visit or not. Opening times and prices are shown, as well as facilities, cafes, disabled access etc: 

Further down the page, a detailed description of the site is provided, while contact phone numbers and email addresses are provided, as well as driving directions via Google Maps. 

Users can always simply browse the map and find a red dot near them that may be of interest. Selecting the dot will bring up a brief description, and you can click for more detail: 

You can also see a list of local sites within 40 miles of your location, as well as all sites by A to Z, though the ability to search by location or postcode rather than just GPS would be useful if you are planning a trip somewhere and want to check out any National Trust buildings or sites near your destination. 

Released just this week, the app has been well-received so far, with an average rating in the App Store of five stars, and some very positive reviews. 

Overall though, the app is well designed with an attractive and easy to use interface. It does a pretty good job of promoting the National Trust, as well as providing ideas for days out. It's a good app, and the kind of thing that museums and tourist boards could also use to attract more visitors. 

Graham Charlton

Published 12 March, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (5)


Phil Hammett

Great App.

Is there a missed opportunity to offer membership sign up?

Would also be great to tie this up with the visitor experience, perhaps offering free wi-fi on site so you can download a brief video regarding the property/venue.

I'll download it and give it a go.

over 8 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

There is a membership sign up in there, but it takes you to main website, and isn't very clearly promoted. It does the basics well, but I agree it could do more. 

over 8 years ago


Phillip Ludgate

Thank you for the positive review. We are currently looking at updates which will help promote our membership and drive donations. At the moment we wanted to help users find a place or space and enjoy the outdoors. Our hope is that you will enjoy your expierence and consider becoming a member.

We hope you enjoy the app.

Kind regards

Phillip Ludgate

Head of Digital - National Trust

over 8 years ago



well done guys, very proud of you! So great to see that you delivered on this :) miss you all!

over 8 years ago


iPhone Apps

Wow really Nice iPhone app to have ,specially for those who often likes to go out every weakend ............i must buy it.

over 8 years ago

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