{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

In a discussion on Webmaster World on Wednesday, Google’s AdWords advisor denied that the company uses information gathered from its conversion tracking and analytics data to determine bids for keywords.

Back in June, Google introduced changes to its algorithm which determines ad position and cost, this placed greater importance on the quality of landing pages.

The idea, from Google's perspective, is to focus minds on conversions, but the resultant increase in costs for some advertisers caused consternation in search engine marketing forums.

Google again introduced changes earlier this month to how Adwords evaluates landing page quality:

“We'll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for ads showing on Google.com and the search network. Advertisers who may be providing a poor experience on their site will notice that their traffic across the content network decreases as a result of this change.”

Again, this caused frustration in the forums, as advertisers saw their keyword costs rise once more.

The suspicion of many is that Google is using the introduction of the algorithm in order to raise the value of minimum bids, Andrew Goodman at Traffick says as much, and complains about the lack of transparency in Google’s method.

Google's Adwords advisor denied the use of data from analytics and conversion tracking in determining keyword bids:

"Because of persistant rumors and conjecture along these lines, I'd like to clarify that information from Google's conversion tracking and Google Analytics is not used in the calculation of ones minimum bid, nor otherwise incorporated in the calculation of CPC."

Further Reading:
Winning the Bidding War on Google Adwords  

Graham Charlton

Published 24 November, 2006 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.