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marijuana leafSo you need to advertise to pot smokers locally. How are you going to (ahem) "weed" out broader audiences from your target demographic? MyMarijuana.Community.com just may be the hyper-local, hyper-targeted, vertical ad network for your media dollars.

California Proposition 215 legalized marijuana use for medical purposes, turning marijuana into the number-one cash crop for California. A similar bill just passed in New Jersey, and another initiative that would legalize marijuana in California has received enough signatures to appear on the state's November ballot.

medical marijuana advertisingAnd behold - a new ad network is born! USWeb Advertising has launched MyMarijuanaCommunity.com, with the largest marketing campaign of its kind.  The site (which the company says is a veteran- and disabled-owned business) claims it maintains the largest online database of medical marijuana dispensaries, doctors, legal services and hydroponics. Listings include interactive maps, consumer reviews and a verification system.

"Businesses in this specialized industry have very limited advertising options, ones generally found in media that mainstream audiences perceive as 'drug counterculture,'" said David Simpson, president of San Diego based USWeb Advertising. "Nearly every other industry has the ability to touch their desired market segment via demographically targeted advertising except this one. An estimated 600,000 legitimate medical marijuana patients need free access to information, doctors and dispensaries. Doctors and dispensaries need an effective and professional advertising medium. We're bridging that gap."

The site promises that advertisers' messages will reach 60,000 trade publications, 1.5 million websites, and an audience of 5 million American consumers.

Thought you'd want to know.

Rebecca Lieb

Published 31 March, 2010 by Rebecca Lieb

Rebecca Lieb oversees Econsultancy's North American operations.

Follow me on Twitter, or connect with me on Facebook.

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Comments (2)

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Randy Morgan

Marketing this particular segment is very complex at Magic Dragon Seeds, http://www.magicdragonseeds.com, located in Bordon, Hampshire, UK. we have been selling Cannabis Seeds for a while now... And we found that it was a complex exercise to target our audience.  We have had succes with Twitter and Facebook... Our customers can recommend our site to their Facebook friends using a simple button on our Homepage...  But all in all the best marketing tactic was to use campaigns that would encourage word-to-mouth referrals. As the marijuana strains that we sell are still very much taboo. http://www.magicdragonseeds.com

over 6 years ago

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Medical-Cannabis-Spain

Totally correct and quite hypocritical not to allow advertising from these specialist companies. I'm sure the rules will have to be challenged tho I suspect they will once a few of the corporates get themselves involved in this area in a  big way

over 6 years ago

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