{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Geolocation-based social network Foursquare just might be the internet's 'next big thing'. While it isn't anywhere close to the size of Twitter or Facebook, the young company last month passed the million user mark.

That's a memorable milestone for any consumer internet startup, but the company's progress is perhaps better measured by the number of marketing deals it has inked with bigger companies. Here are 10 of those deals.

Bravo

Cable television network Bravo turned to Foursquare to help drive its viewers to more than 500 locations associated with the network's shows. The incentive: badges right now; sweepstakes and awards in the future.

The Wall Street Journal

New York is competitor turf for the Wall Street Journal. So when the Journal launched a new metro section for New York, it decided that Foursquare was a good way to promote it. In addition to offering Journal-created badges for checking in to certain locations in the Big Apple, the Journal is using Foursquare to distribute some of its NYC-related content.

Zagat

Before you 'check in' to a restaurant, restaurant guide publisher Zagat wants Foursquare users to be able to access its reviews, and provide their own suggestions to Foursquare followers as well. Of course, there's also an obligatory 'Foodie' badge involved that is earned when a Foursquare user checks into Zagat-rated restaurants.

MTV

MTV wants MTV and VH1 viewers to be able to track the moves of their favorite reality TV stars. Through MTV's relationship with Foursquare, personalities from shows such as Jersey Shore, The Hills, The City and Real World: New Orleans will receive 'celebrity mode' Foursquare accounts that are publicly accessible to fans.

Starbucks

Starbucks is one big brand that has embraced social media and so it's no surprise that it brewed up a presence on Foursquare. Caffeine addicts can become Foursquare 'Baristas' by checking in at five different Starbucks locations. Starbucks is also considering ways to reward customers who check-in.

Tasti D-Lite

One company that is already rewarding customers for checking in on Foursquare is yogurt chain Tasti D-Lite. It allows members of its TreatCards loyalty card program to earn extra points by connecting their TreatCards to their Foursquare accounts and letting the world know when they make a purchase.

Pepsi

Late last year, beverage giant Pepsi sponsored Foursquare's New York City leaderboard. For one week, Pepsi donated $0.04 to CampInteractive, a non-profit organization that helps inner-city youth build technology skills.

Planet Hollywood

What happens in Vegas stays in Vegas, except when it's memorialized for all eternity by Foursquare. By checking in at the Miracle Mile Shops at the Planet Hollywood hotel, Foursquare users might not only get a Vegas-style reward, they might also find their name in lights, literally.

Lucky Magazine

In an effort to get lucky during Fashion Week in New York this year, Conde Nast's Lucky Magazine teamed up with Foursquare to engage event-goers with information on the best local places for certain activities. The relationship is expected to expand past Fashion Week, with Foursquare being able to earn access to exclusive Lucky content related to fashion vendors in its 'Shopping Directory'.

Financial Times

In an effort to reach tomorrow's titans of industry and captains of finance, the Financial Times is giving Foursquare users who check in at targeted locations the ability to temporarily bypass FT.com's pay wall.


While it remains to be seen whether or not enough people will 'check in' to Foursquare to propel the service to Twitter or Facebook-like popularity  it is evident that major brands are increasingly betting that geolocation-based social networks are worth experimenting with. Given the widespread usage of mobile phones in most parts of the world, there are probably far worse bets to make. As with everything, however, the brands that succeed and stand out will be those that create the most compelling experiences and if the above are any indication, there are a lot of interesting experiences to be created on services like Foursquare.

Photo credit: turoczy via Flickr.

Patricio Robles

Published 4 May, 2010 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2353 more posts from this author

Comments (14)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

Blog SEO - Vince

I like the way Foursquare takes its part little by little : this is so different from big companies advertising again and again !

about 6 years ago

Avatar-blank-50x50

Rhea O'Connor

It's cool to see brands embracing Foursquare. I think Starbucks is right that they should come up with a reward for their baristas badge holders. I expected that once I earned the badge that I would get a message letting me know that I was entitled to a free beverage. That would definitely got me talking, I am looking forward to see what they come up with.

about 6 years ago

Avatar-blank-50x50

Gaëlle

SECRET SQUARE  : The first Club in France organizing challenges on Foursquare to win 1 bottle of champagne

about 6 years ago

Avatar-blank-50x50

Fiona Bosticky

I think Foursquare has huge international potential for businesses, from a social media point of view. There are opportunities with Foursquare that can suit small business as well as big business, just like Facebook.

about 6 years ago

Avatar-blank-50x50

Tania Ramonde

FourSquare es una gran oportunidad para las empresas, sin duda. Pronto se le empezará a sacar el potencial que tiene (que no es poco!).

Me encanta!

almost 6 years ago

Angelos Taplatzidis

Angelos Taplatzidis, Marketing Executive at IBM

It seems Forsquare is doing something right since neither Facebook or Twitter have proved so appealing to the corporate world. Sometimes you are exposed to Twitter and Facebook updates like a consuming robot. It feels a bit like spam emailing a decade ago. Angelos Taplatzidis

almost 6 years ago

Avatar-blank-50x50

Canadian Pharmacies Online

Great subject to talk about, we agree, as we were just talking about what things can happen in the medicine pharmacy industry. Also we will submit your article to our social network and our twitter, thanks and please post our comment, as we will put a link as well to dig your article. Thanks Will

almost 6 years ago

Avatar-blank-50x50

Thomas

The list show the problem that only national or international players can be reached. More important will be how well foursquare can get deals with local business.

almost 6 years ago

Avatar-blank-50x50

Stephen Tong

California Pizza Kitchen is running a discount if you check in the restaurant. I hope more business's do this. 

almost 6 years ago

Avatar-blank-50x50

ConvertingMe

This article doesn't mention the History Channel which offers a badge if you check into a historical place.

almost 6 years ago

Avatar-blank-50x50

INTELLIGENCE COMPASS

This article doesn´t diference between Geomarketing and Foursquare. it´s important know that are diferent. If you made a Geomarketing strategy you have to work with a lot of variables in order to build a good campaing...

over 5 years ago

Avatar-blank-50x50

Fred

Nice one Patricio
We recently launched a new video post with 3 ways on how to use Foursquare for business networking http://bit.ly/b1JIGu Let me know your thoughts. Cheers.

over 5 years ago

Avatar-blank-50x50

Brett Widmann

Thanks for the examples of campaigns!

over 5 years ago

Avatar-blank-50x50

liu dress

Thanks for the examples of campaigns!

about 5 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.