Two words are increasingly surfacing in discussions of an internet that becomes more and more social each day: 'privacy' and 'security'. The reason: the social web seems to be increasingly eroding personal privacy and introducing new online security concerns.

Many groups believe that something needs to be done, and it appears that governments are starting to eye action of their own. But is it too late?

It just might be. Despite the uproars over its privacy controls, for instance, Facebook continues to push for more 'openness'. When one considers that the company's CEO reportedly doesn't really believe privacy exists, it is clear that nothing short of a regulatory smackdown will give Facebook a change of heart.

Security is perhaps an even more complicated subject. Just this week, it was revealed that a flaw on Facebook exposed private chats. But as the 'oversharing' that frequently takes place on the social web extends into new areas like finance, security issues are impacting information that has inherent economic value, as we saw with the recent Blippy breach.

While it would be nice to believe that there are easy solutions to the privacy and security challenges the social web is creating. Unfortunately, that's probably not the case for a number of reasons:

  • No application is perfect. Facebook arguably employs some of the best engineers in Silicon Valley, yet that hasn't stopped a number of embarrassing security bugs from creeping into the Facebook application. The reality is that any large application is going to have bugs, and the best engineers and most rigorous QA standards aren't going to change that.
  • The volume of information increases the likelihood some of it will be exposed unwittingly. As more and more information is shared on the social web by more and more people, it follows that the mathematical odds of some of it finding its way out into the open (intentionally or unintentionally) will increase. In addition, any breaches will naturally have the potential to expose greater amounts of it.

In short, the social web can't fight nature or statistics. The applications that power the social web, like all applications, will have flaws, and those flaws will affect greater and greater amounts of information. Some of that information will be quite sensitive, or of significant economic value. In my opinion, it's foolish to pretend that privacy and security can somehow be guaranteed on the social web. They can't. But that's actually a good thing.

Eventually, 'average users' will become more aware of the risks present on the social web. And they'll find ways to address those risks. Some might quit services altogether, while others will instead try to find ways to mitigate the risks that concern them the most.

For companies that are active on the social web, with smarter users will come greater challenges. Users will evaluate privacy and security risks by asking a simple question: in sharing this piece of information, am I getting back more than I'm giving up? The good news is that in making sure users can answer 'yes!' to that question, companies competing on the social web have to innovate and build more useful and entertaining products.

From this perspective, those who are worried about the implications of 'oversharing' online might want to consider that the 'problems' of privacy and security on the social web just might be the solutions.

Photo credit: rpongsaj via Flickr.

Patricio Robles

Published 7 May, 2010 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2641 more posts from this author

You might be interested in

Comments (2)



I agree with you because i have not read lot of about Facebook Privacy and i do get almost daily news about its privacy issues......

These two are most growing concerns for its user, however i admit that most user base of these Social Networks not concerned until they read reviews in blogs and posts about these drawbacks of these Social Networks.

I think that these Social Networks mainly FB should take permission from its users before they share personal information...

thefacebook to facebook time frame of years still lack of some change in its policies

about 8 years ago



social networks are now widely used. I'm pretty cautious about what I click on when receiving emails. I think the concept of Open ID and Facebook connect is great - but the reality is scary. The scary thing about Facebook's privacy updates is that more then half of the users have no idea these privacy updates are actually happening.

about 8 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.