{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

I've come across a few stats on mobile commerce this week, so I've decided to gather them together in one handy post. 

I've also added a selection of mobile commerce stats from our most recent Internet Statistics Compendium...

Mobile purchasing habits in the US (Compete)

  • 37% of US Smartphone users have made a (non-mobile) purchase on their handsets in the last six months. 
  • 19% have purchased music on their phones, 14% have bought books, DVDs or games, while 12% have purchased movie tickets. 
  • The amount that mobile users are willing to spend varies between handsets, with 32% of Android and 29% of iPhone users willing to spend $100 or more from their handsets, compared with 14% of Blackberry users. 

Mobile purchasing habits in the US (ATG)

  • 27% of all consumers used their mobiles to browse and research products at least four times over a 12 month period. For the 18-34 age group, this figure is 41%.
  • 20% of all consumers and 32% 0F 18-34 year olds are researching purchases via mobile at least monthly. 
  • 13% of all consumers and 23% of the 18-34 age group make purchases via their mobile four times a year.
Mobile payments (Juniper)
  • The market for mobile payments market is expected to quadruple by 2014, reaching $630bn in value, which equates to 5% of total e-commerce sales.
  • The mobile payments market is worth $170bn so far this year.
Mobile commerce market size (ABI Research)
  • The research firm predicts that in 2015, $119bn worth of goods and services will be purchased via a mobile phone. 
  • By ABI Research's count, mobile commerce tripled in the United States in 2009, but still only constituted a $1.2bn market. 
  • In Japan, which has one of the most vibrant mobile markets, mobile commerce exceeded $10bn in 2009.
Mobile internet usage (Essential Research)
  • 47% of daily mobile internet users live in urban areas, while 42% of mobile internet users earn over £40,000 a year (household income) compared to 31% of non users.
  • These daily mobile internet users are also more likely to spend more on their monthly mobile bills, 55% pay over £30 a month, compared to 10% of non users.
Smartphone usage (comScore)
  • In the three month period ending in February 2010, 45.4m people in the U.S. owned smartphones, a 21% jump over November 2009.
  • The fastest gainer in that segment is Google, whose Android platform rose by an impressive 5.2% in only three months.
Graham Charlton

Published 7 May, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (5)

Avatar-blank-50x50

Mark Bolitho, New Business Director - Ecommerce at more2

Some UK stats would be very nice - any available that you know of Graham?

over 6 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

Hi Mark, 

I couldn't find many UK stats but I'll keep my eye out for some.

over 6 years ago

Avatar-blank-50x50

chuck

It's really interesting that 14% of users have bought books from their mobile device. Does the shift to smart phones and tablets mean a return to reading long-form books for many?

over 6 years ago

Avatar-blank-50x50

dodo

Very useful. Thanks for the effort. Will be sharing in Twitter.

almost 6 years ago

Avatar-blank-50x50

event2mobile

I was writing an article on Mobile commerce and that's how i came across this one. U.S. catching up fast. Great statistics.

over 5 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.