There are plenty of tools around which allow website owners to conduct tests and attempt to identify problem areas on their websites.

I've listed ten of the best free usability testing tools, which are either completely free of charge, or allow users to try before they buy. If I'm missed any good ones, let me know... 


This app, reviewed for this blog by Paul Rouke, allows you to upload an image from your webpage and to find out which elements of the page stand out for users. Useful for testing the clarity of calls to action. 


This free tool, currently in alpha, allows users to upload a screenshot, tag elements on the page you are looking for advice on, and find the usability score. 


You can create a test via Usabilla’s website in a guided process that begins with you entering basic test information and creating pages and tasks for testers to complete, and enables you to invite participants to the test. There are various pricing levels, but you can test two pages with up to ten participants free of charge.

Concept Feedback

Not really user testing, but this site allows you to submit a design and receive free feedback from the Concept Feedback community. 


After uploading a screenshot of the user interface they want to test, users can set tasks and invite others to participate. The results are presented with heatmaps to show where people clicked, and a report showing the average time taken to complete tasks. 


This is a free online survey tool which integrates into any website and seeks to find out what visitors are at your website for, whether they were able to complete their tasks, and if not, why. 


This site uses an algorithm to simulate users, and generates an eye tracking map to show which areas of the page attract the most attention. There is a free demo that allows you to test one image every few hours. 


Billed as a guerilla usability testing tool app, Silverback allows to to set up and video user testing sessions. It is Mac only, and there is a 30 day free trial. 


Adding the Userfly code to your site allows Userfly to record a screencast of your users' behaviour, providing some very interesting feedback on how they are interacting with your site. 


This OpenSource software provides a visual heatmap of clicks on a webpage, and since it sits on your web server, the results are from actual users of your website. 

Graham Charlton

Published 19 May, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (8)

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Peter Adams

You might also want to give Open Web Analytics ( a try. It's an open source aperture to tools like userfly and Google Analytics and generates click heatmaps and mouse movement recording/playback.

over 7 years ago


Peter Adams

You might also want to give Open Web Analytics ( a try. It's an open source aperture to tools like userfly and Google Analytics and generates click heatmaps and mouse movement recording/playback.

over 7 years ago


Ryan West

TestRockit ( is also a free online usability testing tool to consider. It can work with web app or desktop apps and measures task success, time on task, and satisfaction.

almost 6 years ago


Marc Van Rymenant

Has anyone tried Gweezy?

over 5 years ago


Ryan Kulp, Freelance Marketer at Growth Consulting

Hey Graham,

Great post. A little late, but the guys from 5 Second Test (your first link) actually launched 2 more free tools:

1. Navigation Flow @
Lets you see how users think specific options should be performed on your site.

2. Click Test @
Users get to choose between interfaces and let you know which is more clear to them.

Hope this helps!

about 4 years ago


Jannah Tepace, Digital Marketing Manager at User Experience Researchers

Since Userplus shutdown alradhy, you can also use other user experience tools for your website like Google Page Speed Test, BrowserShots for accessiblity, Phostir for error testing.

over 1 year ago


Brian Thompson, Project Manager at Itransition

Great set of tools and services. Every product must be flawless and before it can go out to the masses it must be tested with most of bugs fixed. Usability testing can show us if the potential client will be satisfied with the application, or software or website. As I've read at it's a fact that the change of a button form or placement can increase or decrease your clients.
So effective usability testing services tools – which work as mainstream users who spend a lot of time searching information through the internet and have their own criteria to make the decision if to use your product or not – can be used to check your website.
You can get correct feedback and you will know how to make your product more attractive and functional to gain the largest number of customers.

10 months ago


shanshan wen, SEO at user

With these tools, I'll do a better job when I do usability testing later, thanks.(

6 months ago

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