Shut out of the iPhone/iPad ecosystem by Apple, Adobe declared that it would "try and make the best tools in the world for HTML5." Less than two weeks after that statement was made, Adobe appears to be attempting to follow through.

At the Google I/O conference, the company demonstrated its HTML5/CSS3 update pack for Dreamweaver CS5, the latest version of the Adobe Creative Suite's web development application.

The update pack contains functionality that Adobe showed off earlier in the year, but that the company originally said wouldn't be included in Dreamweaver CS5. Clearly, Adobe's decision to release this functionality is a direct response to Apple's move to block iPhone/iPad apps produced with Adobe's Packager for iPhone, which shipped with Flash CS5. The Packager for iPhone was one of the features Adobe had played up most in drumming up excitement for its latest version of the company's flagship software suite.

Needless to say, Adobe is fortunate in the sense that it had the ability to shift focus to HTML5 so quickly following Apple's action. As Stephen Shankland of CNet's notes, "web standards are experiencing something of a renaissance" and HTML5 in particular is a big part of that. But it remains to be seen just how useful Adobe's HTML5 offerings will be in the immediate term. HTML5 is attracting a lot of attention, but it isn't fully baked yet. That, in my opinion, poses some risk, as Adobe might be jumping the gun. But this is a risk it has to take, especially given that HTML5 will have an impact on the use of Flash.

The lesson here for all companies is simple: having a Plan B is a really, really good idea. And even if you don't have a Plan B, being in a position to quickly come up with one is a close second to that. Being kicked to the curb by Steve Jobs was certainly not an ideal for Adobe, but by mustering up a Plan B, it's probably a bit less painful.

Patricio Robles

Published 21 May, 2010 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

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Comments (5)


Steven Nash

I am delighted that 'plan b' appears to be doing what Steve Jobs wanted all along - support for HTML 5 and CSS 3.

about 8 years ago



@Steven Nash    Adobe is watching html5 since day 1. Do you really think that Steve enlightened them ? Flash and html5 run along.

about 8 years ago



Flash and HTML5 share many things, but for some reason people think they are the same - they aren't, the abuse of flash over many years has led Flash to have a bad taste, but I think that Flash has driven forward the internet, and it could have been useful to make some amazing iPhone stuff...  

Apple are frankly annoying in this way - they slate everyone else, and yet every time I switch on my computer iTunes tries to load half a dozen "services", I connect my iPhone to my computer and it hangs for... ever, the "open" USB cable is expensive to replace (and the apple one has fallen apart) so when Apple talk about open standards & quality programming , I am a little confused...  I know the iCult is a powerful one, but I would sooner pay the same amount for a decent PC, and a phone thats open. Adobe (& Macromedia) are frankly one of the driving forces for a "quality" internet, by producing the best in class tools for web design, graphics and multimedia, when HTML 5 is supported on a reasonable proportion of computers (i.e. actually the browser in use) I suspect that we will see Adobe and other web companies supporting it fully. 

about 8 years ago


John Dowdell

fwiw, when Creative Suite 5 went through planning two years ago, there was no practical way to design against "HTML5" discussions.

But the Dreamweaver team has been looking at possible features for quite awhile. Once we got to the end game on CS5 development it became more practical to try to schedule some of the low-hanging fruit for this supplement.

(For Apple, the general sense I get inside-the-shop is one of hoop-jumping fatigue, combined with relief that Apple finally came out and took a clear stand, even if that stand is antagonistic. There's always hope they'll come around, but there's not much need now to make "a direct response." Dreamweaver has always taken advantage of new features as the HTML runtimes improve.)


about 8 years ago


movie reviews

I think adobe has taken good step towards HTML 5, this needs more tools even more than flash. As Adobe Dreamweaver has always supported HTML editor I think they will support the next version.

about 8 years ago

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